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張毓瑄 Iris Chang
Creative Lead & Visual Communicator in Tech Industry
👩🏻💻6+YOE | Art Direction + Brand System + Marketing Solution✨
I’m a Creative Lead with a rich tapestry of over 6 years of experience collaborating with prestigious Design Agencies, World's Top 500 Enterprises, and Independent Brands.
My expertise extends beyond the conventional, showcasing a deep-rooted proficiency in leading multifaceted visual projects. Melding keen insights from comprehensive marketing research with strategic business foresight, I consistently deliver innovative and data-driven creative solutions that leave a lasting mark.
Yet, I’ve successfully shipped my creative solutions into worldwide markets, across multi-disciplinary, including Technology, FMCG, F&B, Multinational Retail, Fashion, Entertainment, Software, Academia, and Real Estate.
👋🏻 SAY HELLO |
[email protected]
irisccreative.com
Featured Resume
Uploaded on Apr 2nd 2024
Professional Background
- Current statusEmployed・Open to opportunities
- Profession2D Designer・Art Director・Creative Director
- FieldsArtificial Intelligence / Machine Learning・Information Services
- Work experience6-10 years (4-6 years relevant)
- ManagementI've had experience in managing 1-5 people
- Skills
- LanguagesEnglish・Native or Bilingual
- Highest level of educationMaster
Job search preferences
- Desired job typeFull-time・Interested in working remotely
- Desired positions創意總監
- Desired work locationsTaipei City, Taiwan・Singapore
- FreelancePart-time freelancer
Work Experience
Creative Lead / Brand Designer
Taipei, Taiwan
• Leading new branding strategies and built comprehensive guidelines for optimal brand representation.
• Conceptualizing and executing creative strategies, captivating users with visually compelling content and interactive features.
• Emerging technologies and creative trends.
• Assisting with UI and UX design to increase the visibility of the brand image.
• Redesigning the company’s website and optimizing App Store and Google Store ads.
• Creating external and internal visual assets, including Ads and PR material.
• Bring creativity and market insight to achieve the company's vision.
Creative Designer / Brand Designer
London, UK
• Managing end-to-end creative process from drafting to manufacturing.
• Creating design projects with a unique perspective, market research and trend forecasting to suit client's needs.
• Developing impactful visual outputs from initial concepts into physical and digital forms.
Creative Designer
• Provided creative solutions and brand guidelines to provide the best exposure for clients' brands.
• Assisted with brand mascot and I.P. development.
• Delivered visual projects within the agreed timelines and budgets by working closely with Clients.
Packaging Designer
London, UK
• Conceptualized design briefs with brand guidelines, content resources, market research to suit client requirements.
• Implemented streamlined creative processes, including drafting, die-cutting, image polishing, 2D&3D prototyping, and design proposal organizing.
Creative Designer
Shanghai, China
• Lead for end-to-end F&B packaging design.
• Implemented a full-sized interactive elevator advertisement with 3D optical illusion visual design which exceeded the target by 12%.
• Spearheaded visual design projects in the mid-large firm.
• Offered quantitive marketing research, strategy, and design solutions within the retail industry.
• Managed online and offline commercial outputs.
Creative Graphic Designer
Shanghai, China
• Responsible for IP promotion campaigns and style guide development.
• Examined and verified IP extension products produced by licensees and franchises.
• Designed the key visual of a successful crowdfunded project that reached 582% of the initial target.
• Created dynamic consumer product design for fast-paced industries in multi-categories.
• Adapted all-time classic comics and IP characters into online publishing animation.
Graphic Design Intern
London, UK
• Provided e-commerce content on social media platforms (Instagram feeds, newsletters, banners, DPA.)
• Executed brand promotion with visual language.
• Created graphics in a small but prolific firm.
• Polished company VI and company branding guidelines.
Graphic Design Intern
Shanghai, China
• Engaged with Cultural and Creative Industry developments.
• Designed internal graphic materials.
Education
Non-Degree Program (e.g. Coursera certificate)
・
Business, Management, Marketing, and Related Support ServicesDescription
Skills: Creative Strategy · Business Development
Master of Arts (MA)
・
Communication Design: Graphic DesignDescription
Skills: Visual Design
Bachelor of Arts (BA)
・
Commercial and Advertising Art