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Isaac Arteaga
Content Management@ BIGO | MBA, CMS
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Isaac Arteaga

Content Management@ BIGO | MBA, CMS
With over 7 years of experience in the marketing and communications industries, I am passionate about creating and managing engaging content for diverse audiences and platforms. I have a Master of Business Administration degree in Corporate Communication, and I am proficient in Content Management Systems (CMS), Customer Relationship Management (CRM), and Search Engine Optimization (SEO). As a Content Management at BIGO, I am responsible for finding new key opinion leaders (KOLs) to stream on the app, managing the 65 official communities in BIGO LIVE, scheduling, managing and reviewing events and streams from the backend, providing training to the new members, reviewing and generating rewards for those who participated in special events and streams, and scheduling in-app notifications. I also report and follow up on any incident that may occur during events and special broadcasts. I enjoy working with a dynamic and multicultural team, and I am always eager to learn new skills and tools. My goal is to make BIGO LIVE a leading platform for live streaming and social interaction.
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BIGO
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Universidad Tecnológica de México
Mexico City, CDMX, Mexico

Professional Background

  • Current status
    Employed
    Open to opportunities
  • Profession
    Content Marketer
    Marketing Operations
    Strategic Planning
  • Fields
    Consumer Electronics
    Artificial Intelligence / Machine Learning
    Games
  • Work experience
    10-15 years relevant
  • Management
  • Skills
    Microsoft Office
    MacOS
    Excel
    SEM
    SEO
    CRM
  • Languages
    English
    Professional
    French
    Beginner
    Spanish
    Native or Bilingual
  • Highest level of education

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Manager
  • Desired work locations
  • Freelance

Work Experience

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Content Management

Dec 2022 - Present
Membrillo 133, Los Padres, La Magdalena Contreras, 10340 Ciudad de México, CDMX, Mexico
- Finding new KOL's to stream on the app - Manage the 65 official communities in BIGO LIVE - Schedule, manage and review events and streams from the backend - Provide training to the new members - Review and generate rewards for those who participated in special events and streams - Schedule in-app notification - Report and follow up on any incident that may occur during events and special broadcasts
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Content Specialist

Jun 2022 - Dec 2022
7 mos
Mexico City Metropolitan Area, Mexico
As a Content Specialist, I'm in charge of: - Look for different and creative ways to share our content on social media - Create and edit our web page with Hubspot - Translate the required info to English and Spanish because I give support to the LATAM and EE.UU Marketing teams - We use Hubspot, Figma, Gather, Airtable, and Microsoft Teams to manage communications - I provide support to the HR team with part of the Onboarding of the new employees, publications of the new roles, and storytelling
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Content Development Specialist

Feb 2020 - Feb 2022
2 yrs 1 mo
Mexico City, CDMX, Mexico
I'm an expert in content development, and at the same time, I'm in charge of publishing all the tools on social media. Emplify, it's my first option to post, create reports, and analyze our work's social impact. Also, Brandwacth it's an essential tool in my daily work.
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Marketing Communications Specialist

Jul 2017 - Dec 2019
2 yrs 6 mos
Mexico City, CDMX, Mexico
I was in charge of creating and editing texts supporting digital and traditional marketing strategies. I am also to help in the creative area, prospecting new business areas. Another area that requires my knowledge is the commercial department, mainly in the final creation of the product or service that each specific client demands. Internal mailing and PR support are within my assignment.
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Writing Specialist

Jul 2018 - Nov 2019
1 yr 5 mos
Mexico
One of the things that I love is writing, so Cultura Colectiva just provided me with space to do that.
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Writing Specialist

Jan 2016 - Jul 2018
2 yrs 7 mos
Mexico City, CDMX, Mexico
I was in charge of writing and designing articles on culture for the magazine.

Communication Expert

Feb 2015 - Sep 2016
1 yr 8 mos
Conduct internal communication audits and generate a report for the corresponding areas. To coordinate the link with suppliers for training the operational personnel. Create an informative newsletter for employees. Manage social networks. I was responsible for carrying out the accreditation process for ESR from Cemefi. To carry out corporate agreements that benefit the employees. Give induction to the new staff. I used to manage the image and corporate design of the company, In terms of social responsibility, I was in charge of planning and implementing the annual plan for this subject and the control of the budget—the link with NGOs or organizations that need assistance.

Community Manager

May 2013 - Nov 2014
1 yr 7 mos
Mexico City, CDMX, Mexico
I had the fantastic opportunity to work in the National Museum of Art in my social service. I learn how to create content for its social networks (Facebook, Twitter, Instagram, Google+, Google Art Project, Flickr, and YouTube). Also, I had the opportunity to publish some articles in the MUNAL newspaper.
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Corporate Communications Intern

Jan 2011 - Jan 2013
2 yrs 1 mo
Mexico City, CDMX, Mexico
I started in the professional world with a great opportunity en Henkel as an intern in Corporate Communications. I learned about: - Edition of the internal magazine Henkel Life Mexico - Written and photographic coverage of internal events - Creation of articles and editorials for the magazine - Tropicalizatn and translation of the global version - Support internal campaigns for recycling and Reading - Design the visual material to support campaigns and communications from the HQ

Education

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Master of Business Administration (MBA)
Corporate Communication
2017 - 2019
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Bachelor’s Degree
Communication
2010 - 2013