一、通路行銷(專長:資料分析、客戶開發、通路廣告&活動規劃及執行、行銷漏斗)
亮點1:客戶開發:開發比去年同期成長120%機會客戶名單。
1、依照最新分析並規劃優先順序執行6項廣告活動項目。
2、規劃並執行促銷議題、展間活動等。
3、規劃並執行向上銷售之業務活動,開發舊有客戶。
4、規劃並執行售後車主活動,維持客戶關係。
亮點2:提升成交率:透過業務管理及促銷設計提升成交率。
1、 設計產品套件包裝,提升邊貢獲利及價格競爭優勢。
2、 規劃並執行管控目標活動,提早完成30%當月銷售目標。
二、數位行銷(專長:社群媒體經營、數位廣告規劃及投放、口碑行銷、Martech)
亮點1:導入3個數位社群平台,並招攬80,000自媒體會員。
1、規劃並執行會員招募活動(MGM),提升70%之售後客戶加入自媒體(FB/IG/LINE)。
亮點2:數位媒體模型:透過自有、付費、分享媒體提升200%曝光,並透過O2O活動提升15%業績轉換。
1、規劃並執行數位廣告,並透過成效分析工具每週優化及投放受眾及社群內容。
2、導入口碑行銷,並結合指定業務之功能,最佳提升10%業務機會客戶名單。
3、導入 Chatbot、AR等,並結合實體店鋪活動,每月引導5%機會客戶來店。
專案管理(專長:數位轉型、跨各部門溝通)
亮點:數位轉型:負責業務部導入3項數位化項目,並導入CDP測試模型,持續進行數位優化。
1、透過數位標籤技術簡化工作流程,提升60%之業務工作效率。
2、透過整合LINE OA、CRM、DMP對進行客戶60多項的客戶輪廓、售前行為、轉換績效標籤。
3、率先測試透過大數據分析行為,結合行銷漏斗活動,並持續應用在汽車銷售。
---
Trade Marketing(Data Analytics、Develop Customers、Ads Plan & Implement、Activities Plan & Implement、Marketing Funnel)
>>Hit 120% YoY opportunity increase.
1、Prioritized & implemented Ads by 6 channels by analyzing marketing share & CRM.
2、Approached customers by designing and implementing sales promotions and store activities.
3、Dig out existing customers by planning and executing remarketing activities.
4、Maintained customer relationships by planning and executing after-sales activities.
>>Increased transaction rate by 30%.
1、Increased side profit and price advantage by designing product packages.
2、Hit the monthly target a week before through executing sales training & activities.
---
Digital Marketing(Social Media、Digital Media Model、 Digital Ads、WOMM、Martech)
>>Established social media on 3 platforms and increased our own media’s followers by 0 - 80,000 people.
1、Turned 70% of existing clients into our own media followers
>>Increased impressions and reach by 200%, also raised the order conversions by 15%.
1、Implemented and optimized digital ads and social content by audience targets and soft content by analyzing the audience’s labels.
2、Increased opportunities by 10% through initiating WOMM and combing affiliate tech.
*Affiliate tech: Use a link that can designate an exclusive salesperson to service.
3、Increased opportunities by 5% through launching Chabot and O2O activities.
---
Project Management(Digital transformation、Cross-units coordination)
>>Launched CDP model and digitized by 3 items by developing new platforms or third companies.
1、Simplified the working process for customer surveys by 60% by Tag and Pre-answer tech.
2、Tagged customer’s profile, conversion achieve, One-ID by labels by offline connecting LINE OA, CRM, DMP.
3、Pioneered the project of user behavior making into the digital funnel through the data input from CRM.