Avatar of Jaikumar K Rajendran.
Jaikumar K Rajendran
Head Branding, Advertising & PR @ Alpha Group of Institutions
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Jaikumar K Rajendran

Head Branding, Advertising & PR @ Alpha Group of Institutions
A dynamic professional with over 14 years of experience in Sales & Marketing, Media Buying and selling, Business Development, Strategic & Media Planning, Product Promotions, Event Management, Space Selling, Client servicing, Key Account Management and Team handling across various verticals. Enriched with varied experience in Marketing and Sales. Experienced in developing engagement plans to manage key accounts for long term. Possess strong knowledge about print media, Event Management, and Promotional industry. Expert in Media planning (Both in buying and selling) . Expertise in Planning, execution, and Budgeting for Events, Expos, Seminars, and Conferences. Conversant in idealizing cross-selling channels. Excellent mentor with cross functional team management. Expertise in tapping prospects, analysing their requirements, rendering guidance to the clients and negotiate (financially) for the orders. Proficient in implementing new ideas, solutions, and technology. An effective communicator with excellent relationship building and interpersonal skills, Strong analytical, problem solving & organizational abilities. Possess a flexible & detail oriented attitude. Also expertise in Recruiting, Training, Performance Management, and Motivation & Retention of employees.
Alpha Group of Institutions
University of Wales Bangor
Chennai, Tamil Nadu, India

Professional Background

  • Current status
    Unemployed
  • Profession
  • Fields
    Advertising
  • Work experience
    More than 15 years (Less than 1 year relevant)
  • Management
  • Skills
    Media Planning
    Branding
    Advertising and Promotion
    Brand Management
    Brand Development
    Branding & Identity
    Advertising Campaigns
    Event Management
    Event Planning & Management
    Corporate Communications
    Marketing Communications
  • Highest level of education
    Master

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Brand Manager
  • Desired work locations
  • Freelance
    Part-time freelancer

Work Experience

Head Branding, Advertising & PR

Jan 2019 - Present
Taking care of complete Marketing and PR activities for the group of institutions.

DGM

Sep 2014 - Dec 2018
4 yrs 4 mos

Deputy Manager Sales

Jan 2010 - Aug 2014
4 yrs 8 mos

Executive

Sep 2006 - Aug 2007
1 yr 0 mos

Sr. Response Executive

Sep 2005 - Aug 2006
1 yr 0 mos

Sales Executive.

Jun 2002 - Aug 2005
3 yrs 3 mos
TRADE FAIR & EVENT EXPERIENCE 1. Planning and execution done for Alpha Engineering college for 2019 intake and increased admissions by 24%. 1. Planning & Execution of Franchise Retailer Opportunity Show in Chennai, Hyderabad & Bangalore, and Business Opportunity Show in TN & Kerala 2. Vaayu Vandhanam an initiative for awareness on Wind energy, complete planning and execution of the event editions 1 and 2 - June 15th 2011-12 respectively . 3. Planning & Execution done for sales meet in July10 for KUBS safes and Locks Pvt Ltd. 4. Operational planning done for Dream Home Utsav a property fair done by VRITRA Event Management CO in Nov09. 5. Planning & Execution done for APREG Asia Pacific Marketing Meet in 2007 for Grundfos Pumps India Pvt Ltd.

Education

Master of Fine Arts (MFA)
Master of Business Administration MBA in General Management
- 2008
Non-Degree Program (e.g. Coursera certificate)
Bachelor's Degree BSc in Chemistry
- 2002