Dentsu was the first 4A advertising firm in China. I worked at 4 group subsidiaries, Dentsu Advertising, &c, Dentsu X, and Carat, Beijing to Shanghai. Superior of 35+ members from Senior Planning Manager to Planning General Manager. My responsibilities:
●Planning & Implementation: Via data analysis to leverage brand communication and implementation plans in digital ways of content, social, performance, e-commerce, and etc.
●Media resource & relationship: Strong partnership & industry knowledge with various digital media in China.
●Teamwork optimization: Improved and optimized working processes from briefing, planning, and reporting, the standardized work-flow and time saving.
Remarkable achievement:
●Led 40+ campaigns and 1 billion investment, annually, and won awards for clients, The Influential Auto-brand in China, the Social award of MMA Smarties™, and etc.
●Won excellent Agency Award and outstanding KPI Achievement for clients.
The well-known brand I've served during this period:
●Automobile(VW, Jaguar&LandRover, INFINITI, GEELY),
●IT(Lenovo, PHILIPS, TexasInstruments),
●Finance(China UnionPay, Bank of China, China CITIC Bank),
●EC(Uniqlo, SUNING.com),
●FMCG(FERRERO, KSF, Uni-President),
●Skincare(SHISEIDO, CLARINS)