● Executed global marketing campaigns utilizing paid social, display, and search channels to enhance brand visibility and boost website traffic, achieving an 80% reduction in cost-per-unit through strategic KPI definition for budget management and performance optimization. ● Collaborated with various media partners to stay abreast of market trends, implementing industry best practices and tailored marketing solutions across diverse media portfolios. ● Facilitated seamless integration of marketing resources by disseminating media trends and solutions, establishing structured data storage, and developing cohesive guidelines for collaboration among global and regional marketing teams. ⚙️ Tools used: Excel, Teams, Google Ads, Facebook Ads, Twitter Ads, Google Analytics, LinkedIn Ads, Sprinklr, Meltwater

● Utilized strong analytical skills to support the marketing department with data-driven decision-making to improve marketing campaign results through visualization tools and data consultation. ● Collaborated with cross-functional teams to fuel corporate business growth by providing data requests and consultation from regional to local e-commerce campaigns. ● Synthesized quantitative and qualitative data to improve marketing efficiency and establish metrics alignment to benefit the marketing department on analytics and learnings. ⚙️ Tools used: Dashboard, MySQL, G-Suite, Notions

● Acted as the local team media partner for Apple to coordinate the global solution from media planning, buying, analyzing, and enabling localization to improve the performance by +100%. ● Implemented the media centralization strategy to support Taiwanese multinational corporations in building the cross-market framework for the growth and management of online media channels. ● Managed and guided the team with 9+ members to perform programmatic media planning and buying with optimization for corresponding objectives from awareness and consideration to conversion. ⚙️ Tools used: Excel, Teams, Google Ads, Facebook Ads, Twitter Ads, Google Analytics, LinkedIn Ads, DSPs