Jul 2010 - Present
Jay Sawyer Chicago Digital Marketing is the set of strategies aimed at promoting a brand on the internet. It differs from traditional marketing by including the use of channels and methods that allow the analysis of results in real time.
Jay Sawyer Glenview What is the digital marketing
Today, the internet is incorporated into our lives in such a way that it is almost impossible to do anything without it. It is no coincidence that it is increasingly difficult to see people disconnected from their cell phones, having the internet at their fingertips.
And if our life is no longer the same with the internet, the same can be said about the purchase process. Today it is very common for us to look for products or services that we want on the internet, either to look for the best prices (when we already know what we want), to look for information about a certain product or service (when we are still studying the possibility of purchase) or even to discover more about a problem we have (when we still don't know which solution will help us).
Jay Sawyer Northbrook We call all this Digital Marketing: a set of information and actions that can be done in various digital media with the aim of promoting companies and products.