1. Establish and implement online and offline marketing plan, defining marketing budget.
2. Execution and assessment of special marketing projects, i.e. photo-shoot, look-book design.
3. Participate in strategy meetings with the designer and the design firms.
4. Communicate with the advertising agents to ensure the best media buying result.
5. Liaise with the team to ensure merchandising is changed properly.
Direct Marketing
1. Organize store events like private preview and seasonal runway shows for VVIPs.
2. Operate promotion activities and follow up by customer survey and customer behavior analysis.
3. Assist in building VIP point system and preparing sales voucher and brochures.
PR & Media Communication
1. Maintain relationship with the press and implement PR Campaigns.
2. Prepare press release and liaise with the journalists to ensure.
3. Exposure through selected media; track media overage performance and review it on a regular basis.
4. Organize media events like new collection preview, media trip, and W store opening.
5. Prepare press release and liaise with the journalists to ensure exposure through selected media.
• Initiate and implement crossover strategic alliance plan to raise awareness of the brand.
• Arrange interviews and press gathering for the designer