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Jeffery Chiang Hsieh
Go-to-Market Practitioner | ex-Google | Startup | FinTech | Growth Marketing | MarTech | Strategic Account Management
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Jeffery Chiang Hsieh

Go-to-Market Practitioner | ex-Google | Startup | FinTech | Growth Marketing | MarTech | Strategic Account Management
An innovative and results-oriented mindset in the internet industry. Experienced with business development in digital ads and the trend of Mobile App Market in Greater China. Skilled in strategic planning, analytical skills and project management.Specializing in cross-functional teamwork, customer needs clarification and business relationship management.
Adtiming
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Tsinghua University
Taipei, Taiwan

Professional Background

  • Current status
    Unemployed
    Ready to interview
  • Profession
    Development Manager
    Marketing Development
    Customer Success Manager
  • Fields
    AdTech / MarTech
    Internet
    Mobile Apps
  • Work experience
    4-6 years (4-6 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Microsoft Office
    Google Analytics
    Word
    Excel
    Communication
    powerpoint
    excel
    word
    Google Drive
    PowerPoint
  • Languages
    English
    Professional
  • Highest level of education
    Master

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Business Development or Key Account Management or Client Acquisition or bundled in.
  • Desired work locations
    Taipei City, Taiwan
  • Freelance
    Non-freelancer

Work Experience

Global Strategic Partnerships Manager

Adtiming
Full-time
Aug 2022 - Aug 2023
1 yr 1 mo
Beijing, China
- Led global strategic partnerships,drove adoption of Advertising Monetization SaaS Solutions through diverse strategies: email marketing, Linkedin campaigns,online/offline events, and local sales and agency partner recruitment - Surpassed business objectives with a 144% achievement rate, generating over US$400K in revenue - Achieved 2.8x revenue growth via tailored onboarding, account optimization, upsell strategies, and cross-selling - Headed the "Client Advanced Program," and achieved a 37% sales conversion rate - Successfully closed 5+ high-value sales transactions by providing comprehensive product training and expert guidance on sales strategies to overseas colleagues
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Sales Development Representative, Online Partnerships Group

Google
Full-time
May 2021 - Aug 2022
1 yr 4 mos
Beijing, China
-Traffic monetization strategy for overseas markets - Acquired 600+ long-term partnership clients, ranked as the top SDR across APAC with a 37% YoY growth - Proactively collaborated with cross-functional stakeholder across Google to onboard and accelerate 180+ accounts, generating over US$17M for Google Admob and AdSense - Pioneered App Monetization Consultation to explore and incubate new opportunities, resolved monetization performance issues for 30+ accounts, and unlocked US$6M in potential revenue - Accelerated clients’ business growth by 122% at scale through presenting marketing plans, campaign optimization strategies and industry insights to publishers - Mentored new team members in communication skills and pitch strategies, increasing sales conversation rate by 27%
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New Business Development Associate - Gaming/Mobile App

Jul 2019 - May 2021
1 yr 11 mos
Beijing, China
-Carried out New Business sales lead generation and market analysis for Mobile App Market in Greater China -Achieved 121% avg attainment and acquired 2,000+ high-value sales opportunities for new business sales team -Standardize and implemented the hig-potential leads qualification process for prospecting high value business which led the team to achieve 73% growth in client base and rolled out across the APAC region -Analyzed and evaluated various dimensions of business for more than 7,000 leads in Mobile App verticals, provided market insights and supported to target the high-potential clients -Collaborated between the marketing and sales team to discover and investigate further opportunities -Engaged with 400+ high-potential clients,delivered positive first impression,and maintained long-term customer relationship
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Marketing Incubation Intern

Feb 2018 - Dec 2018
11 mos
Beijing, China
-Researched online and offline channel price of Chinese dairy market for NPD price positioning and investigated company operational information and business cooperation mode of potential corporate manufactures -Executed customer behavior survey in offline channels to analyze product preference of customer for NPD -Established new competitive product database and summarize key market trends on Nielsen and Mckinsey report -Analyzed the e-commerce marketing contents to target different consumer groups and translated 15 marketing promote videos to convey brand spirit to customers based on global brand position
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General Purchasing Intern

Sep 2017 - Jan 2018
5 mos
Beijing, China
- Assisted marketing campaign of Touareg test drive in providing price suggestion according to brand position - Completed filing and reported 300+ closing contracts within one month in compliance with legal review requirements - Managed purchasing projects to arrange suppliers for bidding briefing, record contracts, and follow progress - Point of contact for internal business units, legal department, and vendors like VCIC, VGIC and AUDI
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Real Estate Investment Intern

Jul 2016 - Aug 2016
2 mos
Taipei City, Taiwan
- Drafted an investment plan for potential shopping mall to evaluate the feasibility of children retail industry - Managed Facebook fan page of shopping district promotion to optimize marketing contents through collecting city story competition, accumulating over 1000 likes and over 19000 followers within one month period - Tracked market trends and competitors’ activities on commercial office leasing

Intern, Real Estate Legal Consulting

Jul 2014 - Aug 2014
2 mos
Taoyuan City, Taiwan
- Assisted in issuing real estate legal opinion for client - Conducted legal research and checked contracts and related cases for applying land transaction registration
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Intern, Operational Management

Apr 2012 - May 2013
1 yr 2 mos
Taipei City, Taiwan
- Achieved top sales on Mother’s Day campaign through successful planning and executing of a motivation program - Awarded position of top ranked intern for best overall increase in customer satisfaction and excellent services - Responsible for executing marketing campaigns and managed store sales, personnel, and cashier cash as intern manager

Education

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Master of Science (MS)
Real Estate
2016 - 2019
Activities and societies
-Tsinghua RISE | Volunteer Group leader // Tsinghua Musical Club | Musical Drama Deputy Director
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Bachelor of Arts (BA)
Land Economics
2011 - 2015
Activities and societies
International Youth Seed Project | Project Manager

Licenses & Certifications

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Introduction to App Campaigns

Google
Expires Dec 2023