Jeffrey LaLonde is a respected Grand Rapids, Michigan professional who most recently held Category Analyst responsibilities with Spartan Nash. In the position for 12+ months, Jeffrey LaLonde facilitated more than 75 annual Category business plan meetings on behalf of a dozen stakeholders. Mr. LaLonde’s efforts included collaborative engagement with Category Management, Private Label, Pricing, and Customer Loyalty departments, and resulted in a four percent average sales increase. In addition, he created video content for independent retailers with promotional solutions that enabled stores to effectively feature the latest deals and savings opportunities. Mr. LaLonde previously served as a Space Planner with Anheuser Busch and was responsible for the design and creation of more than 450 beer planograms for the large Midwest grocery retailer Meijer. With a passion for sports, Jeffrey LaLonde is a supporter of the basketball and football programs at the University of Michigan and a fan of the Detroit Tigers, Lions, Pistons, and Red Wings.