．帶領一個由三位宣傳及三位設計所組成的團隊，促進團隊溝通及合作，在兩個月內成功上線六檔專案。 ．策劃並推動專案發展，優化廣告活動成效，與過往同類活動相比提升250% 銷售。 ．促進3個部門間的無縫溝通，包括客戶關係管理部門、贊助管理和節目部門。 ．管理社群平台，Instagram粉絲參與度較前期增加53.6%。 ．Led a dynamic team of 6 professionals in marketing and design, fostering collaboration and successfully launched 6 campaigns in 2 months. ．Planned and executed project development strategies, optimizing marketing performance and achieving a 250% increase in sales. ．Facilitated seamless communication across 3 departments, including CRM, sponsorship management, and program planning departments. ．Managed social platforms and achieved +53.6% engagement on Instagram in a month.

．推動公司由傳統廣告轉向數位行銷，開始使用 Google Ads（GDN、Search、YouTube廣告）並與工程師溝通串接Google Analytics，成功在一個月內以65％的廣告預算，售罄全部音樂會門票。 ．擔任社群活動的文案創作，包括社群貼文、新聞稿和廣告帶文案及腳本。 ．規劃並執行多項行銷活動，包括「馬友友全球巴哈計畫在台北」、 「La La Land樂來越愛你電影交響音樂會」和「哈利波特系列電影交響音樂會」、「迪士尼官方授權電影音樂會」。 ．Started using Google Ads (GDN, Search, YouTube ads), and coordinating with engineers to integrate Google Analytics, transitioned from traditional advertising to digital marketing, and reduced 65% of advertising budget to sell out all tickets in a month. ．Composed copywriting for social campaigns, encompassing social posts, press releases, and short video scripts. ．Planned and executed marketing campaigns include Yo-Yo Ma’s 36 cities Bach Project, La La Land in Concert, and the Harry Potter Film Series in Concert.