- Develop local retail deployment strategy for offline channels by using government and 3rd party data to enhance channel reach towards TA – Boost retail value coverage rate from 34% to 45.2%. - Build up potential partners for shop in shop or strategic partners deployment with cross-functional teams.

- Evaluate trade program performance, analyze monthly evaluation reports and generate plans to align senior management’s strategy. - Coordinate cross-functional cycle including marketing, key accounts, trade marketing, operation and field sales force, to align business objectives and evaluate operational KPIs to drive actions.

- Managed an area of 450+ retail customers, enhanced sales performance via customized trade programs and tailored brand communication strategy -Reached 70% trade program achievement rate. - Generated monthly territory market analysis reports including competitor sales plan and customer demand from quantitative sales data and qualitative information collected from retail ends. - Developed actionable plans to address market needs and retailer feedback, to build relationship and drive business - Improved key brand’s awareness by 13% and boosted sales volume by 9.67%.

- Liaised with cross-functions and international cooperation to design incentive program to deliver company business goal – Achieved 95% plus attendee satisfaction rate and 60% plus retention rate. - Negotiated contracts, manage relationships, evaluate performance with existing and new vendors. - Cooperated and communicated interdepartmentally and internationally – Create positive company image with media exposure and local government support.