Alibaba.com Hong Nov 2020 – Aug 2021
1. Responsible for the development and operation of incremental channels for potential customers, including outbound team management, media cooperation, official website、one-page landing and other infrastructure optimization.
2. Planning and execution of various theme types of convention marketing.
Taobao Taiwan Sep 2019 – Nov 2020
1. Participated in the preparations for Taobao Taiwan from Day 1, including ASO optimization, first order acquisition strategy planning and execution, double 11 marketing rhythm and resources package planning, etc.
2. Project lead of the Taobao Taiwan press conference, straightened out the logic of work in the complex stakeholder, and obtained more than 100 positive reports, and the popularity of brand search increased by 213% compared with the time when it was launched.
3. As a marcom project lead of Double 12, all indicators were exceeded. The cumulative number of exposures and interactions were 25 million and 105,000, respectively. The media portfolio was optimized to attract more than 153K additional traffic.
4. Lead of first order project, empowered the sub-channel PM and provided front-end strategy and back-end resources support. At the same time, in charge of channels including ShopBack, JAG, convenience stores etc, contributing nearly 50% of the first orders.
5. Cooperation with convenience stores to plan and execute app download project, obtained nearly 55K downloads at 30% of the average download cost. And at the same time, brought more than tens of millions of exposures.
6. BD multiple rights, including experience serial numbers such as KKBOX, LINE MUSIC, VoiceTube, etc., as well as pick-up gifts from 7-ELEVEN、FamilyMart and Hi-Life, with a cumulative value of more than one million Taiwan dollars.
Tmall Overseas Aug 2018 – Sep 2019
1. Acting as project lead of Double 11, through systematic thinking and problem-solving capabilities, the result is double 11 achievement rate of 107.8%, a yoy growth rate of 49.3%, allowing the tmall taiwan to jump from the last one of Tmall overseas to the first place in the previous year.
2. Cross-functional communication of the usage strategies of promo code, resulted in 42k users to place orders, guided the transaction amount to 8.1M RMB, and brought about 13 million brand exposures.
3. During the 618 festivals, the first celebrity campaign on taobao app in tmall taiwan was launched. Through business development to cooperate with 4 artists whose total number of fans in the community exceeds 3.5 million, the social posts of artists reached more than 250,000 people. And the coupon resulted in 2.3M RMB GMV to let overall ROI was 41.