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吳慧娟
Marketing Project Manager
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吳慧娟
Marketing Project Manager
我是吳慧娟,至今已累積十年行銷相關經驗,工作領域橫跨網路新聞媒體、美妝品牌、女性電商及女性健身產業,累積多方面行銷相關實務經驗
OB嚴選_橘熊科技股份有限公司
台北市立教育大學
台灣台北市
Professional Background
Current status
Employed
Profession
Marketing Director
Fields
Fashion
Work experience
10-15 years (6-10 years relevant)
Management
I've had experience in managing 1-5 people
Skills
Word
Excel
PowerPoint
Languages
Korean
・
Intermediate
English
・
Fluent
Highest level of education
Bachelor
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
品牌經理
Desired work locations
Taipei City, Taiwan
Freelance
Part-time freelancer
Work Experience
行銷專案經理
OB嚴選_橘熊科技股份有限公司
Oct 2020
-
Present
規劃與執行品牌支線年度行銷推廣專案 廠商異業合作洽談及廠商提案 品牌APP營運、優化及成效分析 執掌數位專案規劃、跨部門溝通、成效結案 全通路檔期贈品採購策略 擬定品牌公關策略、維護及提升品牌形象 籌備行銷活動、協助業務單位達到業務目標 線上及線下行銷活動之企劃、執行、效益分析
品牌經理
輕適能投資控股股份有限公司
May 2019
-
Jan 2020
・
9 mos
理品牌:輕適能、Crossfit LOGA 規劃與執行品牌年度行銷目標 擬定品牌策略、維護及提升品牌形象 品牌企業形象建立及推廣 廠商異業合作洽談及廠商提案 全媒體行銷計劃撰寫、採購及執行 實體門市活動規劃及管理 籌備行銷活動、協助業務單位達到業務目標 線上及線下行銷活動之企劃、執行、效益分析
行銷公關副理
薄蕾絲股份有限公司
May 2018
-
Jan 2019
・
9 mos
品牌形象建立及推廣 品牌相關新聞撰寫及媒體連繫 KOL合作洽談、關係維護 廠商異業合作洽談及廠商提案 媒體行銷計劃撰寫、採購及執行 實體門市管理及活動規劃執行
產品副理
圓祥企業股份有限公司
May 2017
-
Nov 2017
・
7 mos
負責品牌:banila co. 規劃與執行品牌業務目標 擬定品牌策略、維護及提升品牌形象 管理品牌產品上市及行銷規劃排程 消費者分析、競爭品牌及產品分析 媒體行銷計劃撰寫、採購及執行 通路活動規劃與執行 線上及線下行銷活動之企劃、執行、效益分析 協同通路及異業行銷活動規劃、安排與執行
資深行銷專員
采妍國際行銷股份有限公司
Mar 2014
-
May 2017
・
3 yrs 3 mos
負責品牌:1028、pre'CARE、reSKINZ、DeRigin 品牌年度行銷企劃、廣告宣傳年度計劃 擬定品牌策略、維護及提升品牌形象 年度行銷計畫之規劃與管理 自有品牌商品及重點商品之品牌形象建立及推廣 媒體行銷計劃撰寫、採購及執行 線上及線下行銷活動之企劃、執行、效益分析 通路陳列及製作物規劃與執行 協同通路及異業行銷活動規劃、安排與執行 品牌預算規劃、控管及效益分析 品牌官方社群媒體管理
行銷編輯
妞新聞_妞時尚股份有限公司
Aug 2012
-
Mar 2014
・
1 yr 8 mos
流行美妝保養及各類網路新聞撰寫 廠商異業合作洽談及廠商提案 網站行銷媒體專案管理 網路行銷創意專案執行,提升網站流量 撰寫、彙編合作品牌或其他委託機構之宣傳文案
行銷企劃
邁維納國際股份有限公司
Aug 2010
-
Aug 2012
・
2 yrs 1 mo
活動及產品行銷企劃提案、溝通及執行 廣告文案編寫及文宣(DM、海報)設計 社群網站、網站後台維護及資料更新 期刊內容編輯及文章撰寫
Education
台北市立教育大學
Bachelor’s Degree
・
中國語文學系
2006 - 2010