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Passionate, curious, and open-minded. These are the few words that can be used to describe me and my skillset. I like to challenge myself and I’m always passionate about anything that is related to Digital Marketing.

San Francisco State University

De Anza College 

Joanne Cheng

Bay Area Green Tours 

Digital Marketing Volunteer

•Managing any marketing email campaign through Mailchimp
•Executes A/B testing to increase email opens and click rate and analyze the data to improve KPI 
•Leading segmentation survey project to figure out the customer segmentation and interest

•Improving digital marketing skills through workshops, including SEO, SEM, Google Analytics, Excel VLOOKUP, and pivot table 
•Evaluating company’s ad campaign and keywords using Google Analytics and Google Ads in hands-on assignments
•Working with 12 other apprentices and improving my networking and communication skills 

COOP

Digital Marketing Apprentice

• Employed social media strategies to promote club's events and announcement 
•  Developed campaign strategies for social media
•  Created content for social media channels such as the Instagram post 


Marketing Association at SFSU

Head of content 

•Communicated with the venue and ticket sales to manage the COVID-19 impact on the event
•Coordinated Marketing Graduation with estimated 1000 guests and $20,000 revenue in ticket sales
•Led a graduation committee with 6 people and work as a team to increase efficiency in promoting and ticket sales
•Implemented marketing skills to promote Marketing Graduation to increase attendance 

Graduation Coordinator

•Tutored an average of 10 students per day about Excel and Access
•Guided students with their project to help them improve their grade with an A
•Motivated students to achieve their desired grade for their midterms and Excel projects  

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