International food and beverage tech startup from Hong Kong, a leading point-of-sales system with 5,000+ clients worldwide • Initiated and led efforts to create a global official website to improve product understanding for both enterprises and customer user experience • Conducted food and beverage market research to segment the market and optimize content marketing strategies • Coordinated with 5 content partners, enhancing website retention rate and DAU to 27.4% by providing relevant and valuable content to users

I’m working with my team on SEO content, case studies, and media exposure campaigns by analyzing data, and creating content that engages with the audience and drives sales. • Oversaw and directed content marketing initiatives by identifying process operatives and implementing scrum. Guided retrospectives to improve operational effectiveness. • Scaled success-story production by 400% by pinpointing the routine tasks in our team of 4, researching potential solutions, and carrying out the operations. The success stories enabled 5.82% of total conversions in a month. • Drove the website’s average click-through rate to 11% by redesigning page layouts, optimizing the copywriting, and executing SEO strategies including keyword analysis and adaptation, multilingual URL redirection, and performance analysis. • Strategized cross-channel marketing in blog, email, social media, ads, and news sites by creating user-centric content that maximizes discoverability and shareability. Enabled 2.38% Facebook growth rate and 24.6% email open rate. • Recruited, interviewed, and hired local staff. Developed standard operating procedures and training materials for onboarding.

iQiyi is a leading streaming entertainment service aiming to provide worldwide Internet users with top-tier Asian content in different genres with local language subtitles. • Assisted iQiyi to succeed in SEO by reporting and measurement of campaign success, ensuring social media presence, conducting keyword research and competitor analysis • Supported content strategies by executing keyword-focus blog posts and regularly site-wide content audit • Collaborated with product managers and engineers to follow through on-page SEO projects • Applied digital tools: Ahrefs, Moz, Google Analytics, Google Search Console, Google Trends, Looker Studio, etc. to measure and forecast iQiyi SEO progress

San Min is a leading textbook publisher with an e-commerce platform that provides a wide selection of English/Chinese books for inspiration, education and entertainment. • Produced English reference books and handouts for senior high school students in Taiwan • Supported writers with a variety of writing, editing, planning, fact-checking, and research tasks • Oversaw publication production, including layout, typesetting, artwork, and printing, while demanding adherence to budgets and deadlines • Partnered with marketing team to create the buyer persona, content ideas and advertising copy • Collaborated with sales team to do in-person sales and customer interviews