• Planning lead for Pepsi, Sting and Gatorade under Pepsico, Himalayan Natural Mineral Water, Tata Water Plus and Tata Gluco Plus under Nourishco Beverages (JV between Pepsico and Tata Global Beverages) and Lipton Ice Tea – JV between Pepsico and HUL
• Driving online into the overall media mix as to meet Brand and Procurement objectives
• Being the face of Mindshare and bundle in all the necessary activities, reports and MIS to provide the best service
• Managing team of 4 ensuring Client delight
• Ideating and creating the Annual strategy for Clients using proprietary planning tools and latest media trends
• AOPs and necessary support for Portfolio/Buying
• Monthly plans basis the annual strategy with benchmarking analysis and an IMS approach
• Overlooking respective campaign plans with necessary media touch points adhering to audit parameters and meeting CPRP targets
• Managing all campaign executions under audit parameters and driving efficiencies to reach the productivity target
• Closely monitoring the campaign executions to ensure meeting campaign objectives
• Managing Portfolio campaigns, MIS management for Pepsico India and periodic MIS reporting to Global