✍🏻 Martech-driven Content Marketing Operations: Build Creators Community for B2C & C2C Commerce & Monetization 📐 Role & Responsibilities - Martech project management (PMM) & operations (Ops PM): manage product development project, initiate MRD based on business insights, bridging product manager, front/back-end & algorism engineers, for daily operations like content-produce-and-consume-system, consumer reviews & channels - Develop annual marketing strategies and activities (MM) - Build an ecosystem for content creation and consumption: utilize the users from brand content creator community on App and social media to attract new users, enhance engagement, and monetize conversions - Team management

✍🏻 Strategic Planner with Multiple Expertise: Integrate Regional Resources to corporate strategy for maximized Results 📐 Role & Responsibilities A. Marketing & Media Strategy - Olympics media marketing strategy lead: Greater China and Asia-Pacific markets - Media strategy PM: Media planning for various Alibaba business lines online and offline - Promote group Martech solutions to business brands B. Content marketing - CCTV program placements, Hunan TV live broadcast events, Douyin short videos, and live streaming projects - Social media content marketing planning

✍🏻 Build “Tmall go-to-market and Super Brand Day Marketing Solutions” Brand through KA Collaborations 📐 Role & Responsibilities A. Product Marketing & Brand Communication - 2B: collaborate with client success and product operation team to serve GSKA, achieving both new product launch GMV and branding goals, raise brands involvement - 2C: plan and execute co-branding campaigns - Brand building: enhance Tmall influences through marketing collaboration with joint brands B. Intrapreneurship - Integrated content solutions combining variety shows, in-app live streaming & short videos for monetization

📐 Role & Responsibilities A. Plan and execute IMC advertising campaigns B. Plan social media and ecomm content & event websites C. Cross-functional collaboration: entertainment content, business consulting, offline events D. Team management

📐 Role & Responsibilities A. Digital media planning & buying B. Brand advertising & social influencer content marketing C. Drive the integration of brand-lift tools to brands D. Cross-border collaborations

📐 Role & Responsibilities A. Full digital marketing service B. Digital advertising, planning campaign sites, social content marketing C. Execute media traffic campaigns D. Key accounts & projects management

📐 Role & Responsibilities A. Social platforms media reporting B. Social content planning & editing C. Campaign execution assistance