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Creative direction & business model development

business model and design direction portfolio

Innovation manager 創新經理

Joy Tai

A letter of reference from regional Head of innovation, IKEA NORTH ASIA

reference letter 

Joy was made in Taiwan, raised in 5 countries & 4 cultures 

She is a multi disciplinary innovative individual who’s had the opportunity to serve clients such as Google, Gucci, Disney, Nike, H&M, Loreal, Samsung & TP link when working for various renown creative agencies.  

During her career path, she was fortunate to obtain awards such as red dot, good design, iF and few of her work featured on GQ, CES and local newspapers in Canada Georgia straight. 

She Specializes in: 
Brand + Graphic design
Product design
Retail design & visual merchandise
Interior design
Fashion show design
Movie set design
Interior photographer 
Brand analyst 
Brand story strategist 
Business model strategist 
Webpage content creator 
Social media content creator 
Digital marketing basics 
Training content creator 
Podcast content creator 
Podcast hosting
Art (painting sketching calligraphy printmaking & ceramics) 


Other facts about her: 
Myers Briggs - ESTJ the supervisor (English version) 
Myers Briggs - ENTJ the commander (Chinese version) 
Gallup- Competition. Focus. Discipline. Learner. Relator 
Colleagues input - high executioner l strive for excellence l direct l logical l creative l task above people. 





Hyper Island

UWC South East Asia

Emily Carr University of Art and Design

IKEA

Innovation Manager of North Asia

1. Generated Business model ideation and development ( developed AI virtual designer, owned furniture rental service (overlook customer experience, operation, marketing & partnership collaboration)) 
2. Created and Lead Innovation lab execution in physical stores ( tested agile mobile shop in concerts) 
3. enable external innovative collaboration ( cross brand workshop with Gogoro, external panel with Nike & hyperisland) 
4. Lead the IKEA NA innovation process 
5. Lead and generated the 2030 revolutionary idea list

712 N Rolling Rd, Catonsville, MD 21228, USA

IKEA is one of the leading home furnishing companies world wide 

1.Create business model and strategy for B2B service, such as price strategy and execution SOP for design service, to B remote service and  O2O
2.Handle high tier clients such as H&M, Shinkong and 101 
3.Direct and train IKEA for Business designers of Taiwan, Macau and Hong Kong 
4.Create communication strategy for B2B customers in store, secure B2B showroom direction and elevate IKEA business range communication with marketing strategy. 
5.Create business plan and strategy for B2B service, such as price strategy and execution SOP for design service, remote service and online presence. 
6.innovate new business models such as IKEA office space rental package and IKEA business podcast  
7. Content generator for owned and paid media such as IKEA LinkedIn, Facebook & IKEA website (business section)  
8. 2022-2025 IKEA business plan support- Disruption group .8.Create webinars and seminars for business customers

台灣新竹市新竹

IKEA for business interior designer of North Asia

1. Work with sales team to steer sales by working with the IKEA store layout, commercial activities, range presentation and style group. 2. selecting the highlighted items and create visual display and interior that attracts customers to purchase the items, creating balance of the shop by strategizing hot and cold spots 3. Educate and lead onboard new members. 4. Experienced Home furnishing business areas include HFB 10 (lighting) 18(organization) 14 (cooking) 15(dining) 09(children) , launch area and activity area 5.Lead the iWitness team for the IKEA foundation. Supported One acre fund foundation  in how to better their operation, Documented Photos were selected for IKEA foundation anniversary and founded 宜起愛台灣

Communication and interior designer

DEM is ranked as the top design firm in Taiwan. 
Founded by Chiang Kai Shek’s great grandson 

1. Handled accounts above eight hundred thousand such as Gucci, China trust, Farrari, Aima, Shinkong, located in China and Taiwan 
2. Design work include graphic, product (range from smart mobiles, bicycles to fashion accessories), interior, architecture and themed parks. Process starts from brand strategy to 3D print prototypes ,CMF and production 
3. Created brand and marketing strategy for accounts 
4. Lead a team with graphic, product and interior designers. 
5. Account hunting , including cold call, warm call and service sales in person

橙果設計 DEM Inc.

Creative Director

Established a community of local Taiwanese creative collectives in the Bay Area

San Francisco Bay Area, CA, USA

TDCBA (taiwan design community of the bay area)

Founder

Whipsaw is a product and engineering firm in the Silicon Valley, ranked top 5 design firm world wide by fast company 

1. Recieved red dot, IDEA, Good design awards 
2. Worked with Google, Samsung, Eton, Nike, Cisco, TP-link 
3. Developed concepts with sketches and prototypes ( foam and cardboards) 
4. Focused mainly on consumer electronics and sustainable design 
5. Contacted vendors and sourced manufacturing materials

Whipsaw

Industrial/ Product Designer/ Design thinking sme

Worked under the brand KEN CHEN to build and execute store design. Support with the execution of fashion show in the heart of the city

KENCHEN

Brand interior designer /fashion show assistant

Stage design for TV series. Job encompasses sketching to interior planning & module surface finishing. Collaborated with celebrities such as Jay Chao and Nan Quan mama, created the police station, main characters den and the transformation lab.

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