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Business driver and strategist, focused on e-commerce, based on business strategy and analysis to design growth and engagement plan for global brands and manage stakeholders and partners. Down to earth and can work on operation level.

Beijing Tsinghua University

National Taiwan University

UC Berkeley

Senior Manager

Joyce Lin

Web3 Related Firm

Executive Assistant

	Project management and operations – Built global ecommerce and branding projects and managed plans for clients
	Market study and activities planning – researched on Web 3, built case studies for public sharing; managed social media content and P&L and hosted virtual and physical campaign events for total 1,000+ people


台灣台北市

  Marketing and business strategy and operation -  over online & offline formulated brand positioning; brought 5+X YOY business growth 
  Advertiser partner management - built marketing and CRM strategy and grew vender matrix; managed 8 agencies specializing in different aspects and drove coordination 
  Entrepreneurship - drove the business from 0-1 with strategic thinking and strong execution in an emerging environment with innovative ideas, and motivated different partners to work on the project

Lindex, Swedish Fashion Group

 Customer engagement strategy - created cross-channel with digital marketing strategy and infrastructure, and built test-and-learn, with sales 1,000,000 RMB in 1st month 
  Project management - led communication and leveraged resources, managed the cooperation of 3-people team

Capgemini Invent

  Client engagement design and execution - created CRM system for across OMO over 7 cities; drove  50,000,000 RMB business 
  Market research and campaign creative - analyzed the brand and set the brand positioning; led a team of 7 people working on communication and brand activation plan for pharmaceutical and food brands 
  Innovation strategies - built growth plan for a luxury brand of customer acquisition and experience improvement plan; stimulated 25% sales growth in 1 month

Madjor, Labbrand Group

Branding and E-Commerce Manager

  Market entry strategy and implementation - developed China digital business strategy with 34,000,000 RMB scope 
  Agencies & e-commerce partner management 
  Marketing & E-commerce campaign and operation - designed big idea and digital campaigns; initiated brand strategy onto 4 online platforms and 7 distributors for  106,000,000 RMB

Kung Fu Commerce

Associate Director

  Business management - advised business opportunities and strategy from market analysis in different industries
  Data analysis - execute data analysis to find business opportunities for client growth and development

The Nielsen Company

Customer Service Associate Manager

  Sales Achievement - drove $72,000,000 USD sales and achieved sales target 125% in in south east Asia and China from development new product application and enhancing sales 
   New product development - dig client needs and developed new product cigarette packaging

Joyce Lin’s posts