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Joyce Tsai
Assistant Ad Optimization Manager
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Joyce Tsai

Assistant Ad Optimization Manager
Hi! I have 6 years plus experience of digital ads. I am used to working with different kinds of advertising partners at home and abroad. I am focusing on traffic monetization & optimization. To use data and find the best way of monetization is what I enjoy to do. Looking forward to talking to you & finding more future opportunities.
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優像數位媒體科技股份有限公司
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輔仁大學
New Taipei City, Taiwan

Professional Background

  • Current status
    Employed
  • Profession
    Digital Marketer
  • Fields
    Computer Networking
    AdTech / MarTech
    Publishing
  • Work experience
    4-6 years (4-6 years relevant)
  • Management
    None
  • Skills
    Google Analytics
    Google Ad Manager (DFP)
    Google Datastudio
    Google DV360
    InDesign
    Digital Marketing
    Google ads
    Yahoo DSP
    Facebook Ad Manager
    Prebid
    Ad Optimization
    Traffic Monetization
    Standard SQL
    Premiere
    Illustrator
    Photoshop
  • Languages
    English
    Fluent
    Chinese
    Native or Bilingual
  • Highest level of education
    Master

Job search preferences

  • Desired job type
    Full-time
    Remote Only
  • Desired positions
    業務經理、商務開發、客戶經理、廣告優化、數據分析
  • Desired work locations
  • Freelance
    Non-freelancer

Work Experience

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Assistant Ad Optimization Manager

Jul 2020 - Present
# Task 1. Traffic monetization ( Website ) with different ad resources 2. Finding the best position and potential cooperation for ad partners 3. Optimization of ad placements 4. Data process, analyzing and visualizing 5. Communicating & co-working across departments # Project 1. Conducted Prebid implementation & operation 2. Conducted third party article recommendation implementation 3. Participating in data management platform monetization 4. Participating in user-identity mapping project # Performance 1. Designed automated spreadsheet report and reduced 80% time of labor 2. YOY increased in team revenue by +10% while the page-view decreased. # Certification 1. Google Data Analytics Certification on Coursera (4/8) 2. Yahoo DSP certification 3. TOIEC 835 #Platform & Tool & Skill 1. Ad platforms:Google Ad Manager, Ads, DV360 / Facebook Ad Manager/ Yahoo DSP 2. Data platforms: Google Analytics / Google big query / Spreadsheet / DataStudio 3. Waterfall management & optimization 4. Basic user-identity knowledge 5. Data visualization/ Basic SQL, H5, CSS
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Senior Marketing

Oct 2019 - Jun 2020
9 mos
# Task 1. Blockchain based online signing product marketing 2. Generate blockchain & digital transformation articles 3. Visual integration of business documentation 4. Product training #Performance 1. Business teaser designing and translation 2. PR news 3. Visual integration of product White Paper 4. Google Analytics Certification #Platform & tool 1. Platforms:LinkedIn / Facebook / Twitter / Medium / Google Analytics 2. Tools:Adobe illustrator / Adobe premiere / Adobe Indesign
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Digital Marketing Specialist

Jun 2016 - Oct 2019
3 yrs 5 mos
# Task 1. Traffic monetizing ( Website & APP ) with oversea ad resources 2. Ad uploading & report for direct sales demand 3. Ad template design 4. Communicating & co-working across departments 5. Data process, analyzing and visualizing 6. Ad tech training for sales team # Project 1. Conducted Implementation of third party recommendation widget 2. Conducted header-bidding implementation 3. Conducted implementation of Facebook Instant article ad 4. Participating in Google DV360 implementation #Performance 1. Designed automated spreadsheet report and reduced 90% time of labor 2. Launch first recommendation widget and bring the slot 10% MOM revenue increase 3. Launch Facebook Instant article ad and brings more than 1 million in revenue per month #Certification 1. Google DFP 2. Google GPT #Platform & tool 1. Ad platforms:Google ad manager / Facebook Ad manager / YouTube 2. Data platforms:Google Analytics/ DataStudio / Spreadsheet
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Account Manager

Jul 2015 - Jun 2016
1 yr 0 mos
# Task 1. Advertising operation & optimization targeted on ROI 2. Ad creatives producing (image/video/ ad copy) 3. Advertising insight and final report #Performance 1. Serving Types:Food/ Kids clothing/ Functional clothing/ Women's style & Underwear 2. The total budget exceeded one million NTD per month. 3. Enlarged the operation budget 300% MOM after the first IO. #Platform & tool 1. Platforms:Facebook Ad Manager / Google Analytics 2. Tools:Adobe Illustrator / Adobe Photoshop / Power Director

Education

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Master’s Degree
經濟研究所
2012 - 2014
Description
Technology licensing under vertically differentiated markets https://bit.ly/3dgC06m
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Bachelor’s Degree
經濟系
2008 - 2012

Licenses & Certifications

Toeic 835

TOIEC
Issued Oct 2020
No Expiration Date

Yahoo DSP

Yahoo
Issued Jul 2020
No Expiration Date
Google
Credential ID: 50451517
Expires May 2021
Google
Credential ID: 5342643041075200
Expires Jan 2020
Google
Credential ID: 5751993756811264
Expires Jan 2020