Our Happy Company - a pioneering tech startup powered by blockchain, revolutionizing music collaboration and ensuring robust protection for artists' and labels' rights and compensation. - Developed NFT acquisition and growth strategies for renowned labels and brands, including Warner Music, Sony Music, Budweiser, Pizza Hut, Carrefour, and Condé Nast. Successfully negotiated commercial terms with partners, contributing to a remarkable 200% increase in partner acquisition rates. - Enhanced brand partnerships by proactively addressing partners' challenges through streamlined onboarding processes, cutting-edge blockchain and AR solutions, digital innovation, and strategic fan engagement initiatives. - Led a task force team in expanding into the US and Taiwan market and driving sales growth, while fostering effective communication and alignment among cross-functional teams, including senior management, marketing, product, engineering, legal, finance, and ad/PR agencies, resulting in an impressive 80% growth in user base and partner experiences.

- Spearheaded negotiations with stakeholders, including 88rising, for Jackson Wang's international marketing campaigns and events, with a strategic focus on the US and the China market. - Developed and executed global digital release strategy for Jackson Wang and CanXing's artists across all DSPs (Digital Service Providers).

- Led Warner’s new artist initiative, liaised with the UK and SEA team, and initiated cross-department communication to set up the project. - Negotiated with 200+ creators identified through database searching and personal connections for contract signing. - Developed strategic partnerships with digital music platforms.

- Developed and maintained relationships with key account partners, including Apple Music and Spotify, managed complex artist projects, i.e. JJ Lin and Ronghao Li, and increased lead generation by 70% on average. - Liaised with artists, managers, and key stakeholders to develop compelling business and digital marketing strategies for diverse audience segments to drive digital market share and sales. - Collaborated with regional office and facilitated brand partnership deals in Greater China and South East Asia with Tuborg, FIBA, TLC...etc. - Built, executed, and reported on digital campaigns across multiple channels including social media, paid media, CRM, and KOL marketing. - Budgeted digital campaigns, measured performance and ROI efficiency with Tableau and other databases, and translated the results into future business actions. - Pitched and negotiated advertising and brand related commercial licensing deals. Successfully struck sync deals with clients, including Netflix for Wu Assassins.

- Led all aspects of concert and project management, including event curation and promotion, P&L budgeting, contract negotiation, and task assignment. - Liaised and communicated with tour managers, and ensured perfect execution of large-scale events, including Disney on Ice and concerts for Pet Shop Boys, OK Go, and Sodagreen. - Served as artist liaison to handle logistics and hospitality needs. - Applied for government tenders: proposal writing and presentation.