//assets.cakeresume.com/assets/contentarea/contentarea-2d64eca8dae2a1ffb31e0fb1df887bbad072c7c19734d7d30fa14884bbcc299a.css

I am expert in media public relations/interview writing and brand marketing.

I used to be a broadcaster. television. magazine reporter &I have a complete channel, brand advertising marketing experience over 17 years.


銘傳大學 Ming Chuan University, MCU

Assistant Brand Manager

karen-huang

Raphael Biotech Medical Group

 Assistant Brand Manager 

1. Establish a brand marketing department, build an audio-visual and planning team from scratch, and successfully promote the line official account, establish a marketing model, and successfully help the company survive the epidemic.

2. Brand marketing content: online and offline marketing planning of clinic medical services and Zhibalance Health Business Co., Ltd.

3. Lead the digital media group film production and planning team of 5 people, and assist in film dubbing. Responsible for the copywriting of the official website advertising page, content marketing and Youtube SEO optimization, editor-in-chief of the official website health education articles, youtube channel management, marketing the professional image of doctors and therapists.

4. LINE and word-of-mouth community marketing have created the ability to attract customers. The number of friends on the LINE official account has increased by more than 10 times, and the number of followers is still increasing, greatly increasing brand exposure.


台灣台北

1. The successful planning of the Annual Sale has increased the number of members in all stores in Taiwan by 2-3 times!
2. Excellent news writing and public relations operation ability, create media coverage for free every month.
3. DM planning and execution of the activity schedule of direct sales and franchise stores.
4. Annual catalog production and cross-industry cooperation negotiation
5. Write and manage brand fan page and Line editor. The planning of Line coupons has successfully brought new customers and membership growth of 3 times.
6. Planning and execution of newspaper advertisement content.
7. Planning and opening press conference of the Elderly Independent Living Exhibition Center.


L'elan Enterprise Co., Ltd.

 Marketing Manager

1. Media public relations: attract more than 2-4 well-known media reports every month.
2. Member publications written by members drove the sales of slow-moving products in the past and greatly increased orders.
3. A single FB advertisement brings in 500,000 sales, and the monthly exposure of the product has increased significantly compared with the past.
在 Go

Naturemax International Corp

 Ecommerce product manager

SOCIE, a Japan boutique SPA brand in SOGO department store counters in the province

1. Media public relations: On September 22, 2014, the Liberty Times featured a half-page exposure, and the Elegant Liujin Course was launched, and the single-month performance hit the second highest record in history.
2. Others: cross-industry cooperation, monthly promotional activities and various publicity planning, management of advertising company proposals and control of production quality, hosting of VIP night promotion party, proposal of department store schedule activities, production of videos for VIP, week celebration support counters Events, planning and production of sales support materials and event production materials for all stores in the province. CRM event planning...etc.


Socie World Taiwan Co.,Ltd

Marketing Specialist

1. Media public relations: The medical beauty brand - "DNAEGF" has about 7~20 media exposures per month! New product launch press conference, exclusive interviews, and without a spokesperson, successfully obtained half-page coverage of the Apple Daily Medical Edition and 2 TV stations and other media reports with the news topic operation, and the new product was sold out of stock immediately when it was launched! Create millions of advertising benefits!
2. Brand marketing: CRM, official website and FB management, advertising literature writing, channel (dermatology, medical beauty clinic, pharmacy) activity planning, communication with beauty bloggers, etc.

Power Sapling co., Ltd

Marketing Director

1. Media public relations: Co-organize the opening press conference of the Museum of Treasures, interviews and links, and create about 4 million advertising benefits!
2. Write copywriting for products such as good fortune, health preservation, artwork, jewelry and Buddhist cultural relics; write articles for health care columns; edit articles for fortune books and magazines, which are well received.

Rain Spring Technology Co.,Ltd

Editor-in-chief

1. Media public relations: Arrange free interviews with the media, including Tianxia Magazine and major newspapers, equivalent to 5 million advertising benefits, and improve the image of Shun Tiantang.
2. Successfully planned the biotechnology exhibition jointly organized by 4 subsidiaries of the whole group, which attracted media exposure!! Comments from the supervisor: strong planning ability, serious work!
3. Plan and implement the brand launch of "Vigorous Bravery", and be familiar with the complete marketing operation process.

Sun Ten Pharmaceutical Co., Ltd

1. Editor-in-chief of Taiwan Bayer Image Manual won an overseas award.
2. Arrange free interviews for business owners with good media relations (each project earns hundreds of thousands of dollars in extra income for the company!)
3. Seek cooperation from government agencies and co-organizers to create the largest scientific Chinese medicine exhibition and series of activities in the country.

Idea Wealth Integrated Marketing and Event service

Supervisor

1. The on-the-spot response to the broadcast was good, and the typhoon was good, which was affirmed many times by the supervisor and the program host.
2. Assisted many business owners to produce special reports and insert marketing.
3. Reported on Formosa Plastics' organic recycling topic, achieving high ratings.
Note: Due to irregular work and rest, I want to change the track to the field of corporate public relations.


karen-huang’s posts