Embedding mobile messaging as part of an inbound marketing strategy is still in its nascent stage. Many marketers are confused about what messaging actually is in mobile today and how they can deploy messages effectively. Part of the confusion is that there aren’t enough real-world, tactics-related studies to follow. The other part is that there isn’t enough guidance around the strategic requirements for deploying a winning campaign. Here are a few thoughts on how to add mobile messaging with a good degree of success.