Jul 2019 - Present
• Drove growth in user base of live streaming app LiveMe by leading partnerships, including Google, Snapchat and Twitter, initiated the cooperation with Samsung and Xiaomi to launch pre-installation campaign in the latest mobile phones.
• Launched in-app music competition, Music House, with the top radio platform in the US, iHeart Radio; resulted in creating 50, 000 peak concurrent viewers and ultimately make the top 10 finalists perform at iHeart Theater.
• Achieved 9x ROI by managing 20+ ad networks, DSPs, and direct publishers to deeply understand their mediation logic, technical systems, and internal synergy to ignite the potential for premium traffic.
• Led budget allocation of every channel that reduced CPI by $1.2 in the U.S. of Google UACe campaigns by overseeing creative strategies and trend analysis from third-parties including Google Trends, Meltwater, and Sensor Tower.