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Kenny Tandiadi
Partnership Marketing @ Grab | Brand Partnership Strategist
As a partnership marketing at Grab, I initiate and manage marketing collaboration activities with brand partners across various industries, such as FMCG, Banking, OTT, and Events. I leverage media barter, marketing promotion, and creative marketing strategies to create win-win outcomes for both parties.
I have a Bachelor of Engineering in Industrial Engineering from Universitas Pelita Harapan, where I honed my skills in creative ideation, presentations, and critical thinking. I also received multiple awards for my academic and extracurricular achievements, such as the Sophomore of the Year and the Most Valuable Person in Industrial Engineering. I have a passion for using my marketing and engineering skills to help society gain a better life through innovative and impactful solutions.
Grab
Universitas Pelita Harapan
Jakarta, Indonesia
Professional Background
- Current statusEmployed
- ProfessionPartnership Specialist・Brand Marketer・Marketing Strategy Planner
- Fields
- Work experience4-6 years relevant
- Management
- Highest level of education
Job search preferences
- Desired job typeFull-time・Interested in working remotely
- Desired positionsBusiness Development/Operation/Partnership Manager
- Desired work locations
- Freelance
Work Experience
Partnership Marketing
Jakarta, Indonesia
If you want to go far, go together. That's what I do as a partnership marketing, to do several collaborations with brand partners across industries. From FMCG, Banking, OTT, and Events partners, I am in charge of initiating marketing collaboration activities leveraging media barter, marketing promotion, and creative marketing activities.
Business Development Lead
Jakarta, Indonesia
Una is a fintech startup with a mission to help our society gain a better life through mutual aid insurance.
- Gather user insights and make the improvement plan based on that data.
- Coordinate with design and engineering team to optimize UI & UX in-app and website.
- Plan and manage marketing campaigns across platforms, both offline and online.
- Rebranding programs from conceptualization to finalization, resulting in social media strategies, promotional video, pitch deck, and several marketing tools.
- Prospecting and pitching to the potential business partners.
Retail Activation Marketing
When We talk about retail business, one of the key points that can make a difference is how you make your product more noticeable from other brands. Using marketing promotion tools is one of the ways to leverage it and I'm in charge of it on a national scale.
- Responsible for several national scales marketing programs, such as customer loyalty program,
display contest, and referral program.
- Coordinate with external parties to make collaboration marketing campaigns across platforms.
- Plan and manage CSR campaigns while collaborating with other departments to make them happens.
(Management Trainee) Product Marketing Supervisor
Jakarta, Indonesia
Managing a Product is one of the most important things when you do a business. I'm responsible to make a plan and manage the product road map, from end to end. To make it more holistic, I'm also in charge of developing the customer loyalty program through an app and managing national-scale marketing campaigns.
- Plan and manage product road map, from gathering customer insights, conceptualization,
product specifications, pricing, marketing strategy, and sales channel.
- Coordinate with design, and engineering team to make customer loyalty app.
- In charge of national scales marketing campaigns.
(Management Trainee) Product Marketing Supervisor
Jakarta, Indonesia
Not forgetting about our end-user, using the B2C approach and collaboration with e-commerce player, I'm in charge of making an effective and deliverable marketing campaign to satisfy our customers.
-Managing online marketing campaigns resulting 80% increase in e-commerce.
(Management Trainee) Shop & Drive Sales Supervisor
Jakarta, Indonesia
While I'm in charge of sales in several areas, I found that there is an opportunity to optimize recurring revenue by using forgotten tools in operations. When I'm maintaining retail operational excellence and developing localized marketing campaigns, I'm also in charge of developing operational tools by using features in MARIS.
-Successfully manage the development of customer retention program, resulting 30% increase in-store sales.
Quality Control Intern
As an intern, I'm doing a research to find the source of quality problem that occurs quite often at the plant.
Education
Bachelor of Engineering (BEng)
・
Industrial EngineeringActivities and societies
Mentoring, Tutor, Student Association
Description
Skills: Management · Strategic Planning · Public Speaking