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○ Plan distribution strategy. (TA, delivery period, budget controlling, )
○ Monitor the effectiveness of advertising. 
(CPC, CVR, bounce rate, flight search rate (in-site))
○ A/B test on different platforms.

AIR NEW ZEALAND - digital ad examples

Digital Marketing Manager

Kevin Chiou

Hi, I am Kevin. A digital marketing guru who always supports startups and companies to build up their business.

Chang Gung University

Tamkang University

Freelance, self-employed

Person in charge

Mainly focus on selling Information security hardware but also provide full package service if needed (including software development, marketing, etc.)

1. Manage agents to negotiate with firms and Obtain bids.
2. Propose project timeline and monitor construction delivery time.
3. After-sales service.

台灣台北市

1. Develop and build an online live streamer recruitment program, consolidate LINE@, Facebook, IG, Websites, IN_APP (Swag.live), and multi-channels to drive potential streamers to join, recruited over 800 potential streamers over 5 months.
2. Improve brand awareness through SEM and SEO, building organic traffic and the search of terms to the leading place.
3. Build Q&A with other departments and agencies to increase the will for potential streamers to join.
4. Allocate Digital media budget.
5. Support Indonesia marketing with creative, content.

SWAG.live

Digital marketing manager

1. Developing a thorough understanding of all aspects of the aviation market and airline's requirements, from regional aviation market trends, and the market's competitive environment using a digital perspective.
2. Identifying the most suitable solutions for customers' commercial market. Achieving online sale target for each quarter.
3. Driving digital campaigns under huge marketing promotions, performing proactive campaign planning, and maintaining always-on campaigns.
4. Building relationships with customer counterparts and media agencies and communicating with more than 5 agencies during the campaign period.
5. Being the voice of the customer. Capture evolving market requirements and provide guidance for product development strategies, enabling value-driven product innovation on App, web homepage, and system, increasing customer satisfaction rating by 21%.

Taipei City, Taiwan

Air New Zealand

Online Executive

1. Develop, implement and execute strategic online marketing initiatives for Paktor in Taiwan in line with HQ brand and strategic guidelines.
2. Own and lead local online marketing strategy and distribution across media channels: paid digital, social media, earned media, and owned media. 
3. Analyze and optimize online campaigns against brand and growth objectives.
4. Lead a team of four: two interns, PR, and a Graphic designer.
5. Maintain agency relationships and align the communication strategy with key partners.
6. Set, communicate, and maintain timelines, budgets, and priorities on every project.

Paktor 新加坡商拍拖有限公司台灣分公司

Marketing Manager

-Use online market research and catalog findings to analyze key metrics.
-Planning Web, SEM, email, social media(FB), and display advertising campaigns.
-Measuring and reporting the performance of all digital marketing campaigns.
-Collaborate with agencies and other vendor partners.
-Assist in PR events and offline campaigns.

Achievement
- Using third-party programs (GA, Appboy, Appflyer) to track and analyze marketing cost, ROI, and discount percentage then assist in planning 50,000 USD monthly budget.
- Optimize Facebook ads made feature products go viral and create 2000+ order peak.
- Rework creative with the designer on Facebook app download ads, cost down at least 20-25% CPI.
- Cooperate and build relationships with digital marketing agencies, and establish friendly relations to get lower quotes.

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