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組織20人團隊籌畫全台第一場公開大型Swing搖擺舞活動，使用Flying V平台進行群眾募資，在台灣都沒有人知道Swing Dance的年代，成功在一個月的時間募得22萬，吸引了超過1000人次參加，結合野餐組合，五個現場樂團，還有10多個創意市集攤位，為搖擺舞在台灣正式的打開聲量!

2014 夏日搖擺爵

Marketing/Project Manager

蔡其軒

管理專案團隊15人，舉辦吸引近150名外國人自費購買機票來台灣參加，200名本土參加者，為期三天兩夜的交流活動，包括舞會，餐會，現場樂團演出，以及外國人在台旅行團等等，為全台灣最大型Swing dance 國際活動

2019 Bubble Pop Lindy Exchange

Product Analytics Micro-Certification (PAC)™

Product school

7+ years Product management and Digital Marketing experience in both Fin-tech and Social Service industries.
- Familiar with scrum, product growth and go-to-market strategy, including user acquisition, retention, MAU, conversion rate and monetize.
- Excellent business negotiation skills in dealing with stakeholders, including external and internal.
- Goal-oriented and passionate about solving the problem to drive business value.
- A team player,confident in leading cross-functional teams to reach consensus

國立中央大學 National Central University

台北市市立中崙高中

STARTRADER

Marketing Product Director

Product Marketing (assistant vice president) -STARTRADER
STARTRADER is a Foreign Exchange & Crypto-Currency broker worldwide,with 1 million+ users , 2k+ sales agents.

Job Outlines:

1.Data analyzing  via success metrics.   
Getting insights and setting up a program's roadmap.

2.Leading Taiwan Product marketing Team to achieve a monthly 
and quarterly target.

3.Managing global online trading programs or internal sales systems.

4.Business Negotiating with stakeholders to reach a consensus at both horizontal and vertical levels.

5.Taking responsibility for global trading volume ,deposit volume and number of active users.   

6.Risk management. 

Main Achievements: 
1.To iterate the online bonus program, and successfully attracted 30% more deposits and trading amounts, and 15% more active users.The P/L has gained around 910,000 usd within 2.5months in the global market.  

2.2022 YoY Q4 Marketing costs were reduced by 30%, by cutting inefficient promotions.

台灣台北市

Public Socialization service as the core value, connects with KOL, executes the O2O business model.
Taking Charge of Business Development , Product Management , Project Lead.

Project Lead: planning international events per year with a scale of 200 foreigners and 200 local participants), and experience of organizing large brand marketing events with a size of 1000 people or more.
2019 International Event Bubble Pop Event Link: https://www.facebook.com/events/425447841351502/
Photo Link: https://www.facebook.com/media/set/?set=a.2325486564391775&type=3

Product management: Setting up the product roadmap from 0-1,
Maximize our customer LTV, constantly tune the product in a way of agile thinking.

PR management: managing brand partnerships and competition across the market, and public relations crisis management.

Social Media Management: Manage brand fan pages and IG accounts, write fan page copywriting and plan offline physical activities, including product and event marketing, and brand spirit communication, and interact with current events and communities to maintain a sense of community closeness.

搖擺文化股份有限公司

Co-founder, CMO

Maintain Clients' relationships, Cold call , Investment Planning , Financial market research to consult clients investing in Mutual funds , bonds , US stocks ,ETN , FX ..ect, Financial products.
Cold calling skills: the first three months of work at Citi, bringing in three VIP customers of more than $3 million, working for six months to a year with a monthly recurring investment capital of at least $20 million, developing 15 professional investor customers. (deposit at least 1,000,000 usd )

具金融市場的實戰經驗：實際上在工作期間，帶著客戶進出股票基金以及債券市場，對於國際總經情勢，原物料和技術線圖等資訊進行整合判斷，並規劃投資企劃的能力

商業談判能力：有多次和客戶進行手續費用斡旋的經驗，為公司取得最大利潤


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