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蔡其軒
Marketing/Project Manager
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蔡其軒

Marketing/Project Manager
7+ years Product management and Digital Marketing experience in both Fin-tech and Social Service industries. - Familiar with scrum, product growth and go-to-market strategy, including user acquisition, retention, MAU, conversion rate and monetize. - Excellent business negotiation skills in dealing with stakeholders, including external and internal. - Goal-oriented and passionate about solving the problem to drive business value. - A team player,confident in leading cross-functional teams to reach consensus
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STARTRADER
國立中央大學 National Central University
Taipei, 台灣

Professional Background

  • Current status
    Employed
  • Profession
    Marketing Operations
    Project Manager
    Product Manager
  • Fields
    Investment Management
    SaaS / Cloud Services
    Software
  • Work experience
    6-10 years (6-10 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    SQL/MySQL
    Cross Functional Project Management
    Bussiness Development
    Go To Market Strategy
    Metrics Analysis
    Mixpanel
    PRD文檔撰寫
    Axure RP
    Kanban
    Scrum
    Jira
  • Languages
    English
    Fluent
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Product/Project Manager
  • Desired work locations
    Taipei City, Taiwan
  • Freelance
    Non-freelancer

Work Experience

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Marketing Product Director

STARTRADER
Full-time
Nov 2021 - Present
Taipei City, Taiwan
Product Marketing (assistant vice president) -STARTRADER STARTRADER is a Foreign Exchange & Crypto-Currency broker worldwide,with 1 million+ users , 2k+ sales agents. Job Outlines: 1.Data analyzing via success metrics. Getting insights and setting up a program's roadmap. 2.Leading Taiwan Product marketing Team to achieve a monthly and quarterly target. 3.Managing global online trading programs or internal sales systems. 4.Business Negotiating with stakeholders to reach a consensus at both horizontal and vertical levels. 5.Taking responsibility for global trading volume ,deposit volume and number of active users. 6.Risk management. Main Achievements: 1.To iterate the online bonus program, and successfully attracted 30% more deposits and trading amounts, and 15% more active users.The P/L has gained around 910,000 usd within 2.5months in the global market. 2.2022 YoY Q4 Marketing costs were reduced by 30%, by cutting inefficient promotions.
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Co-founder, CMO

Jun 2015 - Nov 2021
6 yrs 6 mos
Public Socialization service as the core value, connects with KOL, executes the O2O business model. Taking Charge of Business Development , Product Management , Project Lead. Project Lead: planning international events per year with a scale of 200 foreigners and 200 local participants), and experience of organizing large brand marketing events with a size of 1000 people or more. 2019 International Event Bubble Pop Event Link: https://www.facebook.com/events/425447841351502/ Photo Link: https://www.facebook.com/media/set/?set=a.2325486564391775&type=3 Product management: Setting up the product roadmap from 0-1, Maximize our customer LTV, constantly tune the product in a way of agile thinking. PR management: managing brand partnerships and competition across the market, and public relations crisis management. Social Media Management: Manage brand fan pages and IG accounts, write fan page copywriting and plan offline physical activities, including product and event marketing, and brand spirit communication, and interact with current events and communities to maintain a sense of community closeness.
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Financial Consultant Citibank

Apr 2014 - May 2015
1 yr 2 mos
Maintain Clients' relationships, Cold call , Investment Planning , Financial market research to consult clients investing in Mutual funds , bonds , US stocks ,ETN , FX ..ect, Financial products. Cold calling skills: the first three months of work at Citi, bringing in three VIP customers of more than $3 million, working for six months to a year with a monthly recurring investment capital of at least $20 million, developing 15 professional investor customers. (deposit at least 1,000,000 usd ) 具金融市場的實戰經驗:實際上在工作期間,帶著客戶進出股票基金以及債券市場,對於國際總經情勢,原物料和技術線圖等資訊進行整合判斷,並規劃投資企劃的能力 商業談判能力:有多次和客戶進行手續費用斡旋的經驗,為公司取得最大利潤

Education

Bachelor of Business Administration (BBA)
經濟學
2008 - 2012
High School Diploma
第二類組
2005 - 2008

Licenses & Certifications

Product school
Credential ID: cert_jmtj27vv
Issued Mar 2022
No Expiration Date