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Kim Eastin
Web Content Designer | Content Writing, Content Strategy, SEO
Passionate Copywriting Junkie, Grammar Eagle-Eye, and Iced Coffee Addict
I am a web content designer with over 10 years of experience in digital marketing, content writing, copywriting, and content strategy. I most recently worked as a web content designer for the State of Connecticut where I created, designed, and published engaging web content, including homepages, knowledge base articles, and chatbot articles with a user-focused design.
In this role, I collaborated with cross-functional teams to develop and implemented a website modernization strategy for the state with plain language and user-focused design. I also worked with clients and the design team to develop a user-friendly chatbot using AI. I used SEO, keyword research, meta tags, and relevant content to optimize the online presence and usability of the state's website. I am proficient in Sitecore, Jira, Confluence, Miro, and other tools that facilitate web content creation and management.
With a passion for crafting compelling content and an eagle eye for impeccable grammar, I bring over a decade of experience in the dynamic realm of digital marketing. My diverse skill set encompasses a wide array of areas, including copywriting, content design, strategy, development, website content, email marketing, landing pages, and social media marketing.
🌟 What Sets Me Apart:
Specialized Expertise:
- Copywriting and Digital Marketing strategies tailored to diverse industries.
- Content Design and strategy that aligns with business goals.
- UX Writing for seamless user experiences.
- SEO and Web Design for optimal online presence.
- Social Media Marketing and Management Strategies.
- Developing workflows for chatbots using content, testing, and AI.
Technical Proficiency:
- Digital savvy in Microsoft Office 365, Outlook, Teams, Office, Sharepoint, Azure, Salesforce, AWS, G-Suite, and ILT materials
- Sitecore, Jira, Confluence, Canva, PhotoShop, Adobe AEM, Figma
Industry Focus:
- Content and Digital Marketing
- SEO and Web Design
- Social Media Marketing and Management
- Healthcare and Mental Health
- Education and Government
- B2B
- UX Writing
If you're looking for a dedicated professional who can navigate the nuances of diverse industries and deliver results, let's connect!
Featured Resume
Uploaded on Feb 15th 2024
Professional Background
- Current statusUnemployed・Ready to interview
- ProfessionCopywriter・Writer・Digital Marketer
- FieldsEducation・Health・Digital
- Work experience10-15 years (10-15 years relevant)
- Management
- Skills
- LanguagesEnglish・Native or Bilingual
- Highest level of educationBachelor
Job search preferences
- Desired job typeFull-time・Interested in working remotely
- Desired positionsMarketing Intern, Marketing Assistant, Social Media Intern, Social Media Assistant, Events Intern, PR Intern, Copywriter
- Desired work locationsSt Cloud, MN 56303, USA
- FreelanceFull-time freelancer
Work Experience
Web Content Designer - Level 4
∙ Created, designed, and published engaging web content, including homepages, knowledge base articles, and AI chatbot articles for user-focused, user-centric design
∙ AI and chatbot testing, creating prompts to test content that aligns with government standards
∙ Collaborated with cross-functional teams to develop and implement a website modernization strategy for the State of Connecticut with plain language and user-focused design
∙ Collaborated with clients and design team to develop a user-friendly chatbot using AI
∙ Developed and implemented a content strategy using SEO, keyword research, meta tags, and relevant content
∙ Use of Agile methodology with the application of Miro, Confluence, Jira, Figma, and Microsoft Office
Copywriter, Editor, and Social Media Manager
As a Freelance professional, I specialized in various roles including Content Writing, Copywriting, SEO, and Social Media Management. My expertise lies within the healthcare, education, government, and technology sectors, including B2B and B2C technology. My contract work involves diverse responsibilities such as web publishing, copywriting, content writing, editing, website management, AI and chatbot design, asset management, internal communications, and customer-facing communications.
In my role as a Content Writer, I supported clients in crafting compelling content, encompassing copywriting, ghostwriting, and content development. My expertise spans across all digital marketing: copywriting, content development, content design, content strategy, and content writing.
As a Social Media Consultant, I worked with a broad spectrum of clients, providing services in content curation, creation, social media marketing, and analytics. I am adept at evaluating and enhancing clients' social media presence, conducting in-depth analyses to identify strengths and areas for improvement, and formulating effective social media strategies.
Copywriter and Editor
Bloomington, MN, USA
(6-month contract, extended)
- Copywriting, editing, and publishing for the internal communications team of a large healthcare organization
- Created engaging and informative copy for web pages, email marketing, blogs, articles, and more
- Worked closely with cross-functional teams to assess client needs for copy and digital marketing
- Developed and implemented editorial calendars
- Project management and collaboration with various stakeholders
- Researched, developed, and created copy for marketing, sales, and communications teams
Copywriter
(4-month contract) For the client, Rasmussen University, I worked with a cross-functional team to create marketing materials for Rasmussen University, including email marketing, PowerPoint decks, print flyers, screen displays, website copy, and landing pages.
Copywriter
(6-month contract) I wrote a series of 50+ articles about featured courses and distinguished alumni.
Content Writer and Social Media
Copywriting, Social Media Content Marketing, Asset Management
Content marketing, copywriting, research, UX writing, blogging, images, and design.
Content Developer and Social Media Manager
Waite Park, MN, USA
Social Media Manager, Copywriter, Content Creator, Website Content Developer
During my time at The Ad Company, I worked part-time as kind of a jack-of-all-trades. I did content development and SEO for their websites (Ad Company and Fun4Kids) and those of their clients. I also spearheaded their social media marketing. I learned skills in reputation management, email marketing, UX design, simple coding, WordPress, Squarespace, and more.
Education
Fundamentals in Digital Marketing
Bachelor’s Degree
・
Psychology and Human RelationsLicenses & Certifications
LinkedIn
LinkedIn
Sitecore New Design Basics
Tyler Technologies
Miro
Miro Essentials
Miro
Atlassian
Atlassian