janv. 2021 - Présent
- Collaborating with Web and Graphics Designers in the development of web and visual content, maintaining consistency with brand marketing and message strategies.
- Creating buyer personas or customer avatars that represented various segments of the market.
- Designing content checklists for various buyer journey segments.
- Writing targeted blog posts and articles for various buyer journey segments and personas.
- Creating topic clusters and pillar pages to boost expertise, authoritativeness, and trustworthiness.
- Creating and updating sitemaps and managing Google Search Console and Google Analytics.
- Using tools such as Ahrefs, Moz, Answer The Public, Keywords Everywhere, etc. for SEO.
- Developing detailed action-oriented SEO strategies to meet SEO goals and rank on Google.
- Building backlinks by building relationships.
- Presenting clients with unique copy options based on overall marketing objectives.
- Customizing brand message to reach and capture audience interest and drive conversions.
- Designing copy for ad campaigns, emails, and websites.