. Identification and implementation of strategic marketing plans . Optimisation of on-page ranking factors including keyword research, keyword optimisation, metadata optimisation and internal linking . Execution of tests, collection and analysis of data, identification of trends and insights in order to achieve maximum ROI in paid search campaigns . Handling of various Adwords accounts of clients achieving top organic rankings for a client increasing ROI by 60% in the process 04/2017 - 06/2017 Brand Solutions and Public Relations Intern, NDTV Convergence, New Delhi . Overseeing a variety of campaigns including the Behtar India campaign, Usha Khushalta Ke Kadam and Cashless Bano India campaigns increasing digital marketing lead generation by 50% . Measuring and reporting performance of all digital marketing campaigns and assessed against goals ROI and KPIs . Providing product management expertise, advising marketing manager and corporate management on brand positioning, marketplace research and consumer research to brands such as Accenture, Taj 05/2016 Social Media Marketing and Public Relations Intern, Grapevine, New Delhi . Management of updates to the media section of the Grapevine website . Planning and implementation marketing mix activities according to approved brand strategy, including promotional programs, marketing research projects, and advertising activities . Increasing user engagement of clients by 40% through social media platforms . Development and delivery of content for digital channels, including social, CRM and website content

. Assisted in developing a digital framework for the business and implemented a marketing strategy plan to help execute the same . Ability to chase up new business opportunities . Maintaining relationships with key clientss . Increasing lead generation and development by 5× . Creating and analysing of sales reports