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Kristina Liao
Curator, Writer, Brand Marketing Specialist
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Kristina Liao

Curator, Writer, Brand Marketing Specialist
A bilingual person holds a Master’s degree in Contemporary Curatorial Practice from Birmingham City University, UK. With more than 7 years of experience within a customer facing environment, I have further developed my skills within the museum and cultural sector. In recent work, I have 3 years of experience in brand marketing.
TGB Charity
Birmingham City University
Taichung, Taiwan

Professional Background

  • Current status
  • Profession
    Curator
    Writer
    Brand Marketer
  • Fields
    Education
    Museums / Cultural Institutions
    Marketing / Communications
  • Work experience
    10-15 years (6-10 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Artistic
    Research
    Event Planning
    Branding
    campaign development & management
    Digital Marketing
    Curatorial Projects
    Website Content
    CSR/ESG專案管理
    Creative Writing
    Corporate Social Responsibility
    cross-industry cooperation
    Cross-sectoral communication
    Social Media Marketing
    Search Engine Optimization (SEO)
  • Languages
    English
    Professional
    Chinese
    Native or Bilingual
    French
    Beginner
  • Highest level of education

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Brand Marketing Specialist
  • Desired work locations
  • Freelance
    Part-time freelancer

Work Experience

Brand Marketing Specialist

Sep 2019 - Nov 2022
3 yrs 3 mos
- Developing and excuting creative online/offline projects in order to promote the brand. - Building international cross-sector collaboration, especially with the charity sector. - Developing and managing the official website. - Writing press releases, copy and content. - In charge of the brand CIS & logo registration.

Assistant Researcher 【Asia-Pacific Office for Aesthetic Education】

Jan 2017 - Dec 2018
2 yrs 0 mos
- Researching and reviewing literature and documents on aesthetic education. - Managing and updating the official website and social media. - Developing and executing forums, workshops, seminars and conferences. - Arranging tender process for large-scale government projects. - Managing project budget.

Curatorial Project Coordinator

Aug 2015 - Dec 2016
1 yr 5 mos
- Promoting the open call for submissions, sorting the artworks received, and collating the data of participants. - Executing the affairs of exhibitions. Gathering and arranging the information for the exhibition. - Arranging the conferences of the jury, including the contact, preparation and record. - Receiving and assisting the international artists and judges. - Editing and proofreading catalogues and other publications of the exhibitions. - Exhibition installation and dismantling. - Managing the official event website and emails. - Writing and translating relative documents.

Assistant Curator

Feb 2015 - Jul 2015
6 mos
- Executing the affairs of exhibitions. - Writing press releases of exhibitions and auctions. - Editing, proofreading and translating the articles in the catalogues and other publications of the gallery. - Planning and applying for the art fairs. - In charge of external contact and communication of the gallery, including reception to the gallery’s artists and collectors. - Managing the affairs of art auctions, including bids and commission of artworks or antiques. - Researching and analysing the market price of the artists’ works. - Collating and archiving the data of the gallery.

Volunteer - Castle Keeper

Apr 2014 - Sep 2014
6 mos
- Maintaining the appearance and the operation of the ruin. - Assisting to conduct the events and activities of Weoley Castle

Volunteer - Historical Tour Guide

Apr 2014 - Sep 2014
6 mos
- Delivering regular guided tours of the factory. - Enhancing the visiting experience with the knowledge of the jewellery trade, the people and the history of the Jewellery Quarter. - Greeting and directing visitors around the museum.

Store Manager

Dec 2012 - Jun 2013
7 mos
- Managing internet auction and customer service activities so as to optimize and sustain sales performance, profitability and customers' satisfaction. - Managing and deploying personnel. - Arranging, sorting, and researching in the goods such as paintings, antiques, ancient books, former documents and records in the store. - Introducing customers to all categories of the goods, and answered their queries. - Selling the goods and negotiated with customers. - In charge of maintaining the entire store.

Online Shop Assistant

Aug 2011 - Jul 2012
1 yr 0 mos
- Assisting with managing internet auction and customer service activities. - Collecting and cleaned artistic works such as paintings, sculptures, antiques, etc. - In charge of gathering and delivering goods. - Assisting with general administrative affairs.

Part-time Waitress

Sep 2009 - Sep 2010
1 yr 1 mo

Part-time Sales Assistant

Aug 2010 - Aug 2010
1 mo
- Greeting and introducing merchandise to customers. - Replying inquiries of customers timely and efficiently.

Administrative Assistant

Sep 2008 - Jun 2010
1 yr 10 mos
- Gathering and logging information and performing other routine tasks as assigned. - Typing and word-processing various documents and executing daily operations. - Preparing teaching aids, copying and collating written or printed materials for learning.

Part-time Clerk

Jan 2010 - Feb 2010
2 mos

Part-time Staff

Jul 2007 - Sep 2007
3 mos

Education

Non-Degree Program (e.g. Coursera certificate)
Master of Arts MA , Contemporary Curatorial Practice
2013 - 2014
Non-Degree Program (e.g. Coursera certificate)
Bachelor's Degree , Chinese Language and Literature
2007 - 2012
Bachelor’s Degree
Bachelor's Degree , Philosophy
2007 - 2012