Company Industry: SaaS (Software as a Service), Computer Software (AI Machine), O2O (Online to Offline)
• Conceptualized and executed multi-channel regional campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Managed contents and updates for the customer and internal touchpoints, establishing budget guidelines and providing additional sales support
• Gathered customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Measured effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly
• Presented ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs, strategies, and budget
• Managed regional teams from Taiwan, the Philippines, and Thailand
Achievements:
• Achieved the monthly target revenue in just 2 weeks
• First to implement internal workshop to improve team’s skills and performance