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Kristy Marie Nichole Rodriguez

Digital Marketing
9 years of Digital Marketing experience with exposure to working in a Marketing Agency locally, internationally, and at APAC.
Shoplus AI (iKala Interactive Media Inc.)
Angeles University Foundation
Philippines

Professional Background

  • Current status
    Unemployed
  • Profession
    Marketer
  • Fields
    Accounting
  • Work experience
    6-10 years (6-10 years relevant)
  • Management
    I've had experience in managing 15+ people
  • Skills
    Digital Marketing
    SEO
    SEM
    AI & Machine Learning
    Social Media Marketing
    Content Marketing
    Content Strategy
    UI/UXDesign
    Google Analytics
    Google Ads
    Google Tag Manager
    HubSpot
    Hubspot Inbound Certification
    Inbound Marketing
    Inbound Lead Generation
    Management Team
    Growth Marketing
    Digital Strategy
    Digital Advertising
    B2B Marketing
    ECommerce
    Marketing Campaigns
    Campaign Management
    Inbound Strategies
    Word
    PowerPoint
    Excel
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
  • Desired positions
    Brand Advocate/Digital Marketer
  • Desired work locations
    Taipei, Taiwan
    New Taipei City, Taiwan
    Hsinchu, Hsinchu City, Taiwan
    Taoyuan City, Taiwan
  • Freelance

Work Experience

Marketing Manager

Dec 2020 - Feb 2021
3 mos
Company Industry: SaaS (Software as a Service), Computer Software (AI Machine), O2O (Online to Offline) • Conceptualized and executed multi-channel regional campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels • Managed contents and updates for the customer and internal touchpoints, establishing budget guidelines and providing additional sales support • Gathered customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads • Measured effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly • Presented ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs, strategies, and budget • Managed regional teams from Taiwan, the Philippines, and Thailand Achievements: • Achieved the monthly target revenue in just 2 weeks • First to implement internal workshop to improve team’s skills and performance

SEO Analyst

Oct 2020 - Feb 2021
5 mos
• Performed keyword analysis and research regularly • Developed both long-term and short-term SEO Strategies • Collaborated with different departments both local and internationally, and the SEO lead • Performed traditional competitors’ analysis, site audit, and site analysis • Keep track of the website’s SEO Performance • Filling the weekly and monthly report on traffic, leads, and engagement metrics • Implemented link building strategy including finding new domains to target and monitor closely with the team on those links • Constantly monitor keywords’ visibility and looking for ideas to improve it against the competitors ACHIEVEMENTS: • Made the all-time high organic CTR of 20% in just 1 week

Digital Marketing Specialist

Apr 2012 - Oct 2020
8 yrs 7 mos
• Design end-to-end digital media campaigns aligned with business goals • Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts) • Manage end-to-end digital projects • Establish our web presence to boost brand awareness • Maintain a strong online company voice through social media • Liaise with Marketing, Sales and Product development teams to ensure brand consistency • Suggest and implement direct marketing methods to increase profitability • Monitor ROI and KPIs • Stay up-to-date with digital media developments • Worked with multinational, and marketing agency ACHIEVEMENTS: • Increased sales by 39% in one week through paid campaigns alone • Boosted weekly traffic by 20% in a month • Increased qualified leads by 40% in less than 2 months • Increased social media following by 400% in less than 5 months • Reduced abandoned carts by 35% through email automation in 2 months • Reduced product complaints by 30% in 2 months • Saved customer service productivity by 95% after implementing chat automation strategies

Education

Bachelor of Arts (BA)
Communication
2008 - 2012