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Kevin Chang
Product Manager | Ex-Binance
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Kevin Chang

Product Manager | Ex-Binance
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National Chengchi University

Professional Background

  • Current status
    Ready to interview
  • Profession
    Front-end Engineer
    Project / Product Management
    Full Stack Development
  • Fields
    Computer Networking
  • Work experience
    6-10 years (6-10 years relevant)
  • Management
  • Skills
    Product Management
    Product Roadmap Planning
    Data Analysis
    UX/UI Design
    Project Management
    AWS EC2
    Firestore Database
  • Languages
  • Highest level of education

Job search preferences

  • Desired job type
    Interested in working remotely
  • Desired positions
    Front-end Engineer, Product Manager
  • Desired work locations
  • Freelance

Work Experience

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Product Manager

Apr 2022 - Jul 2023
1 yr 4 mos
1. Revamped new user sign up flow, increased sign up conversion rate by 10% 2. Integrated Passkey verification on login page, decreased SMS verification volume by 52% 3. Planned & developed Crypto WODL game, gained 4.6M UV in 6 months, 7-day retention is 90%, higher than whole Binance.com’s 80% 4. Designed & developed Campaign Admin tools for internal operators to manage marketing campaigns 5. Led Reward Center & Task Center integration with different BU to stimulate users to trade 6. Planned & developed Binance OAuth application management platform, optimized UX for 3rd party developers and eliminated internal management effort compliantly
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Product Manager

Mar 2020 - Mar 2022
2 yrs 1 mo
Taipei, Taiwan
1. Planned & developed Video Editing app feature & product position, increased product usage by 442%, revenue by 129% 2. Led Photo Editing app product used by 4 million active users, collaborating with engineering, design, sales & marketing team, increased total subscription by 37% 3. Designed Photo Editing app AI image feature to grew 26% revenue, reduced cancellation by 10% 4. Conducted & managed product data insight project, built up event tracking and analyzing system, and defined success metrics to measure product performance 5. Analyzed Photo/Video editing app market trend, and competitors’ design benchmark, used quantitative and qualitative data to drive decision
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Product Manager

Sep 2017 - Mar 2020
2 yrs 7 mos
1. Led & developed 4K Home Projector projects to achieve worldwide sales hit rate by 132%, increased Amazon US 4K market revenue by 178% YoY, boosted profitability growth by 71% YoY 2. Led IoT Smart Home Projector NPI project, collaborating with cross-functional team & OEM/ODM partners 3. Calculated project ROI, by analyzing forecast, pricing strategy, and cost structure with managers of Supply Chain, Business, & Procurement 4. Planned B2B/B2C Projector product strategy in each market segment 5. Developed product specification and value proposition for target user 6. Analyzed B2B/B2C Projector market trend, competitors dynamic and market opportunity 7. Conceived product marketing & communication strategy with marketing team
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Social Impact Evaluation Intern

Jul 2016 - Jun 2017
1 yr 0 mos
Taipei City, Taiwan
1. Developed Taiwan’s first social impact measurement database 2. Analyzed the social enterprise incubators industry around the world 3. Analyzed Taiwan social entrepreneurs profile 4. Researched and analyze practical cases about social issue such as aging society, education, environment, vulnerable employment, food & agriculture, and community living 5. Communicated findings to Taiwan social entrepreneurs about social impact measurement strategy 6. Supported iLab press conference 7. Authored article of social accounting and social return on investment (http://bit.ly/2pfHo4x)
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Marketing Intern

Jan 2016 - Jan 2017
1 yr 1 mo
1. Formulated product marketing strategy by implementing marketing research and user interview 2. Analyzed global and local competitors in Smart Home and headphone amplifier industry 3. Design new product landing page 4. Conceived as the copywriter for the new product (https://goo.gl/PKNxVt) 5. Planned and executed brand marketing strategy, and filmed brand image video (http://bit.ly/2pZwQWx) 6. Planned and exhibited in “Meet Taipei” Exhibition

Assistant Editor

Jun 2015 - Dec 2015
7 mos
Taipei City, Taiwan
1. Authored strategically analyze on technology industry, and my article reached 2.5x more than average posts (“How Blockbuster Failed”: http://bit.ly/2qVcLOa; “The Transformation of Fuji Film”: http://bit.ly/2pfDp88) 2. Tracked and improved social marketing and newsletter marketing result 3. Delivered “Key Points” newsletter to paid users: collect and curate technology industry and markets information 4. Operated new product “Transformation Column”, and control the production process 5. Arranged and execute member conference, recruiting campaign in NCCU


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Innovation and Intellectual Property Management
2015 - 2017
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Bachelor of Arts (BA)
English and American Literature
2011 - 2014
Activities and societies
Liberation Musical Festival

Licenses & Certifications

Google Adwords Certification Program

Google Certification Program(Google Partners)
Issued Jun 2014
No Expiration Date

ERP Planner

Issued Jun 2014
No Expiration Date