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With strong strategic thinking and the ability to develop successful targeting strategies, I am skilled in managing multiple projects and meeting deadlines in fast-paced environments. These qualities make me a valuable asset in business development role.

淡江大學 Tamkang University

E-commerce | Marketing | Project Management

Cammi Lo 盧慧珊

HKTVMALL

Project executive

•Developed a new retargeting strategy through detailed customer behavior analysis, successfully waking up over 500 inactive customers to become regulars and purchase at least once a month. 

•Successfully planned and executed large-scale offline exhibition events overseas to drive brand awareness, resulting in a remarkable monthly growth of 80% in acquiring new customers and an impressive 47% increase in order number.

•Achieve regular 20% GMV growth by developing and implementing regular online promotions, including but not limited to creating content and design briefs, arranging social media promotion, mobile marketing, and in-app advertising. 

•Collaborate closely with external merchants and internal teams to establish and maintain strong partnerships while implementing strategic plans to effectively promote products on the HKTVmall platform.

Hong Kong

- Manage and implement the paid advertising platform (Line Official Account) , plus be familiar with consumer tagging and data analysis 
- Liaise with clients, arrange and monitor schedules, and provide creative content and copywriting for Line OA feeds.
- Prepare briefs and coordinate with multiple internal teams to complete all marketing and administrative tasks.
- Increased the average click rate by 7%, gained nearly 4000 followers, and enhanced appointment conversion by 70% in one month.

網路基因資訊股份有限公司

Assistant Project Manager

-Assisting in the execution of advertising projects and campaigns
-Assisting with copywriting, video production, and monitoring client social media platforms
-Researching customers’ needs and pain points and collecting customer feedback and insight



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