As the founder and chief executive officer of New York City’s HUDL Music, La’shion Robinson represents a wide variety of musicians such as singers, songwriters, instrumentalists, rappers, and producers. He also works with dancers in the music industry. In addition to interacting directly with his clients, La’shion Robinson provides general administrative oversight and spearheads strategic growth at HUDL Music. His areas of business expertise include budgeting and marketing. La’shion Robinson recently shared his marketing knowledge in an interview with successful entrepreneur and blogger Lexie Smith. He stressed the supreme value of crafting targeted media plans and leveraging the power of online platforms such as Twitter and YouTube. Providing firsthand insights, Mr. Robinson also published a number of industry tips as a contributor to the 2020 book Mission Matters: World's Leading Entrepreneurs Reveal Their Top Tips to Success. He wrote chapter 11 of the book, titled “Navigating Change in the Music Industry.”