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Leanne Hsu
Content Marketing Strategist
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Leanne Hsu
Content Marketing Strategist
Hi 我是 Leanne,熟悉數位行銷與品牌內容經營,在科技新創和大型企業翻滾數年,也有在 AI 產業創業的經驗,希望有機會和你交流我的職涯觀點。
CakeResume
國立清華大學
Taipei, 台灣
Professional Background
Current status
Employed
・
Not open to opportunities
Profession
Content Marketer
・
Digital Marketer
・
Traffic Management
Fields
Software
Work experience
6-10 years (6-10 years relevant)
Management
I've had experience in managing 5-10 people
Skills
ChatGPT
Google Analytics
SPSS
Ahrefs
SimilarWeb
Google Trends
Google Search Console
Looker Studio
Mixpanel
Strapi
Languages
English
・
Professional
Highest level of education
Bachelor
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
媒體公關、數位行銷、營運管理
Desired work locations
Freelance
Part-time freelancer
Work Experience
Content Marketing Strategist
CakeResume
Sep 2023
-
Present
▪️ Plan and optimize SEO strategies ▪️ Develop and execute industry expansion content ▪️ Integrate content with data-driven thinking ▪️ Employ content marketing for global brand image building
科技新聞稿特約
INSIDE 硬塞的股份有限公司
Jul 2023
-
Present
科技新聞稿特約
TechOrange科技報橘 流線傳媒股份有限公司
Jan 2023
-
Aug 2023
・
8 mos
COO 營運長
Voiss 繆偲股份有限公司
Dec 2021
-
Jul 2023
・
1 yr 8 mos
▪️ AI Web軟體互動內容設計製作 (B2B、B2C) ▪️ 生成式AI工具指令設計 (如 ChatGPT、Bard),提供PM、開發邏輯,以串接自家產品服務 ▪️ 品牌媒體經營、社群行銷操作、廣告宣傳數據監控與成效追蹤分析 ▪️ 商業計劃、Pitch Deck簡報企劃、對外Demo Day以英文展示產品 ▪️ 人工智慧技術消費應用、產業趨勢研究和市場競爭分析 ▪️ 團隊營運管理、專案管理、客戶與合作夥伴聯繫對接 ▪️ 海外合作夥伴開發及聯繫 ▪️ 其他財稅務、人資、行政面管理
媒體行銷與內容營運
TechOrange 流線傳媒股份有限公司
Nov 2020
-
Dec 2021
・
1 yr 2 mos
▪️ 國內外科技新聞稿撰寫、排程發佈,維護日常流量成效 ▪️ 科技業內容切角與議題研究分析、每日報稿 ▪️ 一線科技業廠商客戶專案內容經營與行銷推廣,如協助進行品牌、產品、活動頁面的包裝宣傳 ▪️ 網站建置企劃、平面 / 影片素材宣傳文案製作、視覺素材規劃 ▪️ TA分析、社群媒體多渠道經營、會員精準行銷策略、Media Plan規劃與執行 ▪️ 廣告採購、投放預算規劃與執行,以數據導向思維,分析產出回報洞見和優化策略,以降低專案成本 ▪️ 出席各家廠商記者會,以撰寫科技新聞稿發佈素材 ▪️ 跨部門密集協作:內容、影音、業務、開發、宣傳團隊
股東權益暨投資管理外商組
資誠聯合會計師事務所 (PwC Taiwan)
Jun 2019
-
Oct 2020
・
1 yr 5 mos
▪️ 僑外資來台投資、股份轉受讓申請服務 ▪️ 外商公司及境外公司設立、變更及維運服務 ▪️ 公司法、證交法等相關投資法令諮詢顧問服務 ▪️ 與外商客戶中英文口頭、正式書面聯繫溝通工作 ▪️ 與主管機關、公部門對接案件,加速投資審查通過
通路策略規劃專員
法商法國巴黎人壽保險 BNP Paribas Cardif
Jun 2017
-
Sep 2017
・
4 mos
▪️ Excel數據彙整及視覺化報表呈現 ▪️ 整理、統計公司業績數字及預算 ▪️ 分析通路及商品趨勢 ▪️ 規劃市場及銷售通路策略 ▪️ 會議報告摘要
Intern
Franklin Templeton 富蘭克林投資管理顧問有限公司
Jan 2015
-
Feb 2015
・
2 mos
▪️ 證券、基金交易管理系统操作 (Bloomberg、Lipper) ▪️ 投資快訊翻譯、彙整 ▪️ 國際金融投資新聞蒐集、研究
Education
國立清華大學
Bachelor of Arts (BA)
・
外文系
2012 - 2017
倫敦大學皇后瑪麗學院(Queen Mary university of London)
Bachelor of Business Administration (BBA)
・
商業管理學系
2015 - 2016