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Lexie Wei
Marketing Manager
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Lexie Wei

Marketing Manager
Product manager with 7+ years of experience leading cross-functional teams to plan, build, launch and manage financial, hardware and software product. Prioritize and manage multiple projects within specifications and budget restrictions.
Logo of the organization.
Cathay Financial Holdings 國泰金控
National Chi Nan University
Taiwan

Professional Background

  • Current status
  • Profession
    Project / Product Management
  • Fields
    Manufacturing
  • Work experience
    6-10 years (6-10 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Project Management
    Problem Solving
    research and analysis
    Collaboration with cross-functional teams
    Presenting to clients & stakeholders
    Budget Management
    Leadership
  • Languages
    English
    Fluent
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Marketing Manager
  • Desired work locations
  • Freelance
    Part-time freelancer

Work Experience

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Transformation Office- Deputy Manager

Apr 2022 - Aug 2023
1 yr 5 mos
•Implementing digital tools to enhance cybersecurity in the financial industry and improve employee productivity: The introduction of VDI virtual desktop systems and applications increased the user base from 42% to 65%. •Created and implemented brand strategies and collaborated with internal marketing partners and stakeholders to deliver integrated plans. •Planned and executed online/offline events and internal marketing activities. •Managed internal social media post periodicals. •Designed, maintained, and renewed the website and liaised with web agencies.

Marketing Manager

Jan 2020 - Mar 2021
1 yr 3 mos
•Created and implemented brand strategies and collaborated with marketing partners and stakeholders to deliver integrated plans. •Planned and executed on-line/off-line events and marketing activities. •Managed social media post and send case studies to professional periodicals. •Designed, maintained, and renew the website and liaised with web agencies.

Product Manager & Marketing Manager

Mar 2017 - Jan 2020
2 yrs 11 mos
•Led 4 cross-functional teams from hardware and software product conception through launch. •Tracked and reviewed products issues and controlled cost. •Collected and analyzed industry, partner, and competitor marketing information. •Built and maintained supply chains •Liaise and build strong relationships with external parties (agencies and media sales representatives)

Product Management & Product Sales

Nov 2014 - Mar 2017
2 yrs 5 mos
•Improved and maintained rules and regulations of new loan product. Increased client volume by 20 times. •Trained sales team and clients. •Oversaw local sales of foreign trade finance products by sales department. Total revenue grew 34% in 2015. •Responsible for competition project planning of foreign trade finance, which including both import and export of L/Cs in 2015. Moreover, it successfully enhance the E.SUN bank’s ranking in import L/Cs and export negotiations. (The ranking in 2014 are 8th & 11th , but the ranking in 2015 are both 8th ) •Responsible for the international award application and interview. Therefore, the E.SUN bank won 2015 The Asian Banker Award—“The Asian Banker Best Financial Supply Chain Project Award in Taiwan 2015.”

Assistant Relationship Manager

May 2013 - Nov 2014
1 yr 7 mos
•Maintained the relationships with SME clients. •Wrote credit report of client and sale the products according to client’s requirements. •Managed 52 clients, loan amount around 1.5 billion, total revenue around 14 million. •2nd in 2014 total performance ranking.

Event Planner

Jun 2011 - Feb 2013
1 yr 9 mos
•Planned and executed large-scale competitions, publicity, artist performance arrangements, MV shooting and editing, and album recording. •Cooperated with Uni-President and Simple Life team to organize activities in northern, central and southern Taiwan, led a team of about 8 people, and the number of participants exceeded 10,000. •Jonathan Lee’s commercial performance stage and musician administration. Responsible for foreign musicians management, itinerary general affairs and artist business performance administration.

Education

Bachelor of Arts (BA)
Department of Banking and Finance
2007 - 2011