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Li-Chia Cheng
UX & Product Designer | 5 years of creating meaningful experiences through research-driven design
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Li-Chia Cheng

UX & Product Designer | 5 years of creating meaningful experiences through research-driven design
I’m James Cheng, a UX designer and strategist with a focus on designs that puts empathy and data at the forefront. My background in customer service has given me a unique take on balancing the needs of businesses and users. After completing a Masters in Human-Technology Interaction in Tampere, Finland, I’ve since worked in various agency and in-house roles across industries such as e-commerce, web3, healthtech, and fintech. My goal is to create digital experiences that meaningful and impactful to both businesses and users. Whether you have some project to talk about or just wanna chat, I'm always down.
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Self Employed
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Tampere University
Taichung City, Taiwan

Professional Background

  • Current status
    Employed
    Ready to interview
  • Profession
    Product Designer
    UX Design
    UI/UX Design
  • Fields
    Design
    Software
    Design
  • Work experience
    4-6 years (4-6 years relevant)
  • Management
  • Skills
    Design Thinking
    Product Design
    UX Design
    UX Research
    UX/UI Design
    UI Design
    Prototyping
    Wireframing
    User Testing
    Storyboarding
    Figma
  • Languages
    English
    Native or Bilingual
    Chinese
    Native or Bilingual
    Japanese
    Beginner
  • Highest level of education

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Senior UI/UX designer / Product designer
  • Desired work locations
  • Freelance

Work Experience

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Freelance Product Designer (Available for Contracts)

Self Employed
Freelance
Feb 2023 - Present
Taichung City, Taiwan
Client: GoalsMapper - Conducted comprehensive user research to inform product and user experience directions. - Worked with stakeholders to actualize concepts, going from inception to high fidelity prototypes. - Enhanced existing products and designs through strategic improvements. Client: Zypsy - Collaborated in storyboarding and user flow ideation for potential products. - Assisted in Lo-Fi UI design work. - Researched on and assisted in various legal related work.
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Creative Content Writer

Zypsy
Contract
Dec 2021 - Mar 2023
1 yr 4 mos
San Francisco, CA, USA
- Successfully grew social media account followers through engaging and creative content strategies. - Developed and wrote in-depth threads and articles on various topics including web3, design, startups, and leadership. - Stayed updated on industry developments and emerging trends to provide timely and relevant content to the audience. - Collaborated with cross-functional teams to ensure alignment and consistency in visual storytelling.
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UX Researcher & Designer

Nov 2021 - Jan 2023
1 yr 3 mos
Singapore
- Designed multiple features and solutions for the B2B SaaS platform for Financial Consultants. - Conducted usability testing and user research to iterate on designs and ensure user satisfaction. - Collaborated with cofounders and stakeholders to drive success for both businesses and theirs clients. - Implemented a new design system and direction to ensure visual consistency and simplify development. - Contributed to GoalsMapper's mission to help Financial Consultants visualize the success of their clients. - Increased user retention by 23.7% over a 12 month period.
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Product Designer

May 2020 - May 2021
1 yr 1 mo
Taiwan
- Designed, launched, and continuously iterated on an advanced language learning app with a novel approach to learning using natural language processing. - Averaged 4% weekly growth in revenue. Top 5 in Taiwanese iOS App Store English Learning apps. - Conducted user interviews to identify intermediate language learners' needs and current behaviors towards the problem. - Identified the root cause of failure to learn (sustaining motivation over time) and designed a minimal behavior-changing approach to learning. - Created a design system to allow for consistent designs and better scaling of product development for the future. - Grew total paid users from 12 to 200+ in a year.
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Interaction Designer

Sep 2020 - Nov 2020
3 mos
Munich Metropolitan Area, Germany
- Partnered with a medical start to help launch a web based 3D surgery planning platform MVP. - Helped lead the team through the whole design process as the lead designer. - Executed research and from results, discovered problem spaces for design opportunities. - Worked up designs from lo-fi wireframes to high fidelity prototypes. - Collaborated remotely with product managers and developers to implement and deploy a functional MVP experience for eventual handoff to the partnered startup to use for attracting investments.
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UX Designer & Strategist

Apr 2019 - Jul 2019
4 mos
Taipei, Taiwan
- Conducted qualitative and quantitative research of user behavior and market trends. - Ideated and developed tailored-made strategies from insights identified from analyzing data - Put together and presented multiple slide decks to C-level stakeholders and clients. - Created Design Specs and worked alongside developers to implement them. - Assisted in hiring and mentoring a new design team for the client. - Through a redesign proposal, helped a major client increase user growth by 30% and repeat purchase rate by 20% in 2020
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Customer Service Manager

May 2017 - Jun 2018
1 yr 2 mos
Taichung City, Taiwan
-Managed a team of 6 reps and facilitated communications between departments, ensuring complaints are addressed. - Help develop and implement customer service policies. - Implemented solutions to improve services for both customer and business end. - Handled inquiries and complaints from customers worldwide.
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Customer Service & Social Media Representative

Dec 2015 - Jun 2018
2 yrs 7 mos
-Helped resolve product and service problems by clarifying the customer's complaint via email and/or social media. -Handled complaints and provided appropriate solutions and alternatives within the time limits and follow up to ensure resolution and satisfaction, building sustainable relationships. -Managed Social Media Platform, scheduling posts, creating brand awareness and ensuring positive interaction with followers.

Alternative Military Service

Nov 2014 - Nov 2015
1 yr 1 mo
Taipei, Taiwan
- Assisted in daily paperwork. - Secretarial duties. - Delegating guests. - Translation of MOUs, legal documents, letters, emails.

Intern

Jan 2012 - Dec 2013
2 yrs 0 mos
Kaohsiung City Metropolitan Area, Taiwan
- Visitor’s arrangements/paperwork - Doing Market Research - Event coordination - Maintaining materials and contact list - Assisting with political reports - Liaison of PAS program - Delegating guests - Minor translations
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Assistant Teacher for Office of International Affairs

Oct 2011 - Dec 2011
3 mos
Kaohsiung City Metropolitan Area, Taiwan
- Taught Basic English to 3rd graders in Gu-shan Elementary School. - Facilitated communication between foreign students and local teachers - Syllabus designing

Education

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Master of Science (MS)
Human Technology Interaction
2019 - 2021
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Bachelor’s Degree
Foreign Languages and Literatures, General
2011 - 2014
Activities and societies
Department Debate Team
Description
Studies include English Literature, Writing, Linguistics, Translation, Japanese, and International Politics.
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2010 - 2011
Description
Overseas exchange at University of Massachusetts, Amherst,a non credit exchange student, studied Photojournalism, Communications and Creative Travel Writing.
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Bachelor’s Degree
Foreign Languages and Literatures, General
2009 - 2010

Licenses & Certifications

The Interaction Design Foundation
Credential ID: 88684
Issued Mar 2022
No Expiration Date
The Interaction Design Foundation
Credential ID: 88684
Issued Mar 2021
No Expiration Date