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Ling Chiu
資深行銷企畫經理 @ TENDAYS恬褋仕股份有限公司
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Ling Chiu
資深行銷企畫經理 @ TENDAYS恬褋仕股份有限公司
我有十六年的行銷企劃專業經驗,從剛畢業進入台視新聞部擔任新聞節目記者,到後來都在大型公司擔任行銷主管工作,一路上很感謝我畢業後前兩份工作遇到的貴人老闆,一是知名主播戴忠仁,二是佳姿集團董事長蔡老師,在他們嚴格的教導下,我從懵懂到專業,一直持續耕耘在行銷領域中。而十多年來,我的專業領域包含整合品牌行銷、商品企劃,公關廣告,大小型活動企劃,社群經營等等... 經手的產品有實體通路、美容美髮美甲美睫技術及沙龍、健身服務、美妝美髮保養品、專業達人等等,我都是擔任部門整合與領導者,十多年的經驗累積下來,無論甚麼樣的產品,都能透過我的創意、企劃力與執行力,成為能說故事的品牌。
TENDAYS恬褋仕股份有限公司
輔仁大學
台灣新北市板橋區新北市
Professional Background
Current status
Employed
Profession
Marketer
Fields
Cosmetics
Work experience
More than 15 years (More than 15 years relevant)
Management
I've had experience in managing 15+ people
Skills
Word
Excel
PowerPoint
Google Drive
Languages
English
・
Intermediate
Highest level of education
Bachelor
Job search preferences
Desired job type
Interested in working remotely
Desired positions
行銷主管
Desired work locations
Freelance
Work Experience
資深行銷企畫經理
TENDAYS恬褋仕股份有限公司
・
Full-time
Dec 2020
-
Present
管理整合5人行銷的團隊,重新打造品牌新形象 -重新建置已使用六年以上的品牌官網,訂立通路行銷計畫 -品牌代言人賈永婕合作專案,成功帶動年度業績突破3億 -年度媒體公關計畫,媒體關係經營,對外發言窗口 -新品記者會,會員活動籌辦 -各年度行銷活動,廣告主視覺形象企劃,提案執行年 -全產品定位,上市行銷包裝、企業內部活動,會員活動 -線上線下全媒體媒體購採購及操作成效分析等等。 -品牌行銷企劃包含通路定位、異業合作,公關經營等
行銷經理
霈方國際有限公司(百貨美妝保養品)
Jun 2018
-
Jun 2019
・
1 yr 1 mo
擔任五個成員所組成的行銷企劃部門之經理,年度行銷及品牌包裝計畫、各種大型商場舉辦發表畫,年度大型展會策畫舉辦、社群行銷企劃整合、品牌對外溝通素材企劃製作
品牌總經理
音特美甲美睫連鎖沙龍
Apr 2016
-
May 2018
・
2 yrs 2 mos
兩年半內領導公司成立了三家實體門市、一家網路商城,管理15位以上員工。工作內容包含:品牌經營管理,研擬公司營運計劃及年度專案規劃。同時規劃公司各項管理制度與策劃可能的投資機會。以維持公司內在優勢與外在機會。
品牌經理
快樂麗康集團 HAPPY HAIR 伊聖詩 等品牌
Dec 2005
-
Mar 2016
・
10 yrs 4 mos
管理12人以上的團隊,在快樂集團相關事業體時間近十年。年度行銷計畫年度媒體公關計劃對外發言窗口,媒體關係經營,大型記者會,會員活動籌辦,年度行銷活動,企劃,提案執行,全產品定位,命名上市,全品行銷包裝,企業內部活動,大型公益活動,媒體購買分析等等。
行銷副理
媚登峰集團
Jul 2005
-
Dec 2005
・
6 mos
年度行銷計畫,年度媒體公關計畫,媒體關係經營,大型記者會,會員活動籌辦,年度廣告行銷活動,企劃,提案執行,全產品定位,命名上市,全品行銷包裝,企業內部活動,大型公益活動,媒體購買分析等等。
行銷公關副理
佳姿健康集團
Oct 2003
-
Jul 2005
・
1 yr 10 mos
公司規模同樣超過五百人,直營門市超過二十家,我領導三位行銷企劃負責公司公關經營及廣告行銷的部分,在這家公司也認識了我的恩師蔡純真董事長,人稱蔡老師,當年她創造了許多的行銷話題並領導業界風向球,從她身上我學到了非常寶貴的行銷企劃專業的內涵,從當時就非常懂得操作媒體議題,名人證言行銷置入等等,當時創造的台北一零一健身館,高貴的101萬會員卡籍,也真的創造了那個時代的巔峰,一砲打響最高級健身會館的品牌知名度,可惜因為財務問題結束了那個輝煌的時代。
記者編輯
台視新聞部
May 2001
-
Oct 2003
・
2 yrs 6 mos
主持人為知名主播戴忠仁的財富周報節目,我擔任新聞節目企畫編輯採訪,主要工作為採訪許多商界或企業界名人。
Education
輔仁大學
Bachelor of Arts (BA)
・
大眾傳播
1996 - 2000
Activities and societies
影傳系系學會公關長