· Responsible for the MarCom department with propositions, goals, and go-to-market strategies while driving actions for the company's core of objectives key result(OKR) · Planning innovative customer-focused marketing events in support of Turing Drive target regional brand leadership and business goals · Coordinating brand activities to reach target groups and partners, including press conferences and exhibitions with a total of 10 activities · Creating product marketing materials and sales kits, including product videos, web pages, brochures, and presentations · Planning of two online autonomous driving courses on Tiandiren and ITRI, from concept to launch

· Developed the initial wireframes and prototypes for Ujelly’s official brand website in collaboration with the business development and UI teams · Partnered with ECPay for the website’s payment system and HCT for logistics throughout the development process, from concept to launch

· Managed EZOWare’s Amazon storefront, creating product listings and promotional events to achieve key business objectives · Analyzed data and prepared monthly performance reports. Provided recommendations to improve the storefront’s SEO optimization and conversion rate, for example, using A/B testing to select product photos · Managed brand collaborations as well as our influencer and affiliate programs · Planned 100+ product photoshoot materials for US, CA, FR, DE and JP on Amazon · Utilized Slickdeals, Dealsplus, and Facebook Group for affiliate marketing to reward users for sharing posts and information about the brand, such as promo codes, and referral discounts, etc. Managed a Facebook group that grew to over 10,000 members in less than 1 year

* 品牌各季度行銷策略規劃和執行，並依據時事制定專案活動和實體檔期活動 * 品牌電商平台營運，包含官網、Yahoo商城和蝦皮購物檔期活動執行和會員經營 * Facebook、Instagram、LINE@、Dcard社群平台經營，並透過累積名單進行 eDM再行銷 * 提供社群數據及 Google Analytics成效分析報表作為各平台策略制定依據 【里程碑】 * 社群平台操作期間從品牌營收占比30%增加至70% * 媒體異業合作開發，完成與VOGUE、王品集團、Bevy C和知名藝人顏永烈等無稿費公關活動

* 協助品牌各季度現場商品拍攝及場景設定 * 良好的 Photoshop 和 Illustrator 運用，協助商品修圖、社群素材製作 * 協助官網、MOMO、YAHOO和PCHome等電商平台上架 【里程碑】 * 透過公關合作完成與于卉喬、那對夫妻、兩個爸爸樂樂等無稿費合作專案，並達成數次單日流量破萬紀錄