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Google AdWords Certified Search Engine Optimization Strategist with 11 years of organizational Experience in Online Marketing, including Social Media Marketing and Search Engine 
 Marketing. 
 	  Lean Six Sigma Green Belt passed.

Bharathidasan University

Digital Marketing Architect

M.Shanmugam

Atkku Services LLC Coimbatore 

Digital Marketing Lead

•	Managing all aspects of digital marketing such as SEO, SEM, email marketing & social media
•	Social Media activities using Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ for brand awareness and impressions ( joining target audience, commenting, adding relevant posts)
•	Scheduled Posting in Social Media Platforms (LinkedIn, FaceBook, Twitter & Instagram)
•	Manage Social Media Channels using Hootsuite
•	Web form builds e.g. surveys, lead generation, unsubscribe, update preference forms etc.
•	Marketing Automation using MailChimp
•	Design and implement direct email marketing campaigns.
•	Running Paid campaigns (Adwords, LinkedIn, Facebook)
•	Guiding the team for regular seo activities including content writing and link building
•	Finalizing content topics, focus keywords, image and other marketing collateral 
•	Maintaining Content & Marketing Calendar to all digital marketing activities
•	Finding Leads and Accounts using LinkedIn Sales Navigator
•	Engage with Prospectus using InMail 


Campaign Planning, define strategy for various clients to achieve their business objective. 
 	 		 Conduct regular meetings with the client by preparing the status reports and make 
 	 recommendations to provide continued success with timelines, deployment and workflows. 
 	 		 Team building and motivating teams to achieve client and business objectives. 
 	 		 Requirement gathering from clients for new projects, manage client expectations externally 
 	 while overseeing the delivery team internally to ensure quality standards and client 
 	 satisfaction are met. 
 	 		 Responsible for social media campaigns and reporting Facebook, LinkedIn, Instagram 
 	 		 SEO Planning and implementation for client accounts. 
 	 		 Setting and running Google Adwords Campaigns 
 	 		 Implementing Marketing Automation of Client sites MailChimp, MailShake 
 2

DIMA Business Solutions

-	 Manage SEO Accounts by creating health check report, keyword analysis and 
 	 recommendation of keywords. 
 	 -	 Implementing On-Page and technical SEO factors 
 	 -	 Monitoring search engine rankings and traffic; work with SEM vendors to reach 
 target metrics. 
 	 -	 Define SEO requirements and recommend site enhancements that maximize ROI and 
 	 increase rank of natural search result listings. 
 	 -	 Social Media Marketing using Facebook, Twitter and LinkedIn 
 	 -	 Handling client queries and communication via incoming calls, skype chat, email etc. 
 	 -	 Preparing Monthly KPI Report & Bell Curve 
 	 -	 Sending Daily production and Ranking Report 
 	 -	 Team Training - Process as well as Industry specific trainings 
 	 -	 Involved in setting up SEM Reporting team by training 47 associates Freshers in 
 	 generating SEM Reports for a prestigious US customer 
 	 -	 Trained 40 members team for citation submission Freshers for another reputed US customer.

Personiv, TIDEL Park

Team Leader - Digital Operations

AP Softech

SEO Analyst and Team Lead

-	 Planning and implementing new promotional strategies on technical and non - 
 	 technical parameters of business portal and client projects. 
 	 -	 Enhanced keyword research and analysis and creating promotional Meta tags. 
 	 -	 Website content planning and optimization for getting better positions on SERP 
 	 -	 Link building and Link exchange strategies to gain rankings on major search engines. 
 	 -	 Website analysis and identifying business objectives to achieve top search engine 
 	 rankings and web presence on major search engines including Google, Yahoo and 
 Bing. 
 	 -	 Report Analysis and making new action plans for improving SERP positions for all 
 	 projects. Competitor monitoring and generation of ranking reports for online 
 visibility perspective. 
 
 3

Ndot

SEO Executive

-	 Designing and maintaining websites using Dreamweaver, html, javascript and photoshop 
 	 -	 Optimisation and promotion of MCG websites. This entailed using appropriate 
 	 keywords, submission of websites to International, Regional and Local websites. 
 	 -	 Maintaining user-id and password protected student and tutor resource pages for 
 	 both AAT and CIPS programs. 
 
 	 Worked as Systems Co-ordinator in Human Rights Advocacy and Research Foundation

M.Shanmugam’s posts