1. Setting up advertising campaigns (Google Ads, Yandex Direct, Facebook, VK, MyTarget, TikTok) 2. Working with web analytics systems (Yandex Metrica, Universal Analytics, Google Analytics 4) 3. Setting goals on the site through GTM, including goals for various widgets (Jivo, CallBacky, Bitrix24, Venyoo, etc.) 4. Working with third-party business optimization systems (Call Tracking, YCLIENTS, Shopify, etc.) 5. Drawing up a media plan, developing strategies for advertising promotion of projects. 6. Writing reports with conclusions and recommendations for optimizing an advertising campaign, including writing reports in Data Studio. 7. Working with MS Excel, Google Docs, Google Sheets. 8. Conducting audits of advertising cabinets of potential clients. 9. Managing several clients at once with different specializations, from medical services to Orthodox festivals) 10. Working with Yandex Commander and Google Ads Editor 11. Selecting keywords and compiling high-quality ads)