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Marco Encinas
Director, Product Management
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Marco Encinas

Director, Product Management
Experienced Product Manager with a demonstrated history of working in the computer software industry. Skilled in Negotiation, Strategic Planning, Sales, Product Training, Consumer Electronics, and Product Launch. Strong product management professional working towards a Bachelor's Degree focused on Global Leadership in Business from Arizona State University.
Teletrac Navman
Arizona State University
Orange County, CA, USA

Professional Background

  • Current status
  • Profession
  • Fields
  • Work experience
    10-15 years (6-10 years relevant)
  • Management
    I've had experience in managing 5-10 people
  • Skills
    Honesty
    Strategic Planning
    Product Knowledge
    Customer Service
    Computer Software
    Troubleshooting
    Product Design
    Product Vision
    Communicating
    Supervising
  • Languages
    English
    Native or Bilingual
    Spanish
    Native or Bilingual
  • Highest level of education

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Director, Product Management
  • Desired work locations
  • Freelance
    Non-freelancer

Work Experience

Director, Product Management

Nov 2020 - Present
Responsible for defining and managing product roadmap from start to finish; translating ideas into strategy and features; and exercising a strategic approach to break down complex problems, solve problems, and execute initiatives. I oversee product vision; product innovation and product design; and aligning the product portfolio to ensure business goals and customer expectations are met or exceeded. I oversee a team responsible for the full spectrum of product management including strategic market planning, product concepts and roadmap, product requirements, creating business plans, market positioning, and supporting product launches.

Senior Product Manager

Sep 2019 - Oct 2020
1 yr 2 mos
Product Manager Teletrac Navman Aug 2014 - Sep 2019 Responsible for managing all software platforms with P&L responsibilities that service over 40k customers, tracking over 500k assets worldwide. Create, develop, and execute product vision and roadmap, global product and software launches, and release strategy. Lead cross-functional activities to stay on schedule and meet the committed release schedules. Serve as a single voice for product in communicating strategy, product roadmap, product marketing, and positioning to internal and external audiences. Identify and develop business relationships into partnerships that add to our overall product offering and increase market penetration.

Product Manager

Aug 2014 - Sep 2019
5 yrs 2 mos
Product Manager Teletrac Navman Aug 2014 - Sep 2019 Responsible for managing all software platforms with P&L responsibilities that service over 40k customers , tracking over 500k assets worldwide. Create , develop , and execute product vision and roadmap , global product and software launches , and release strategy. Lead cross-functional activities to stay on schedule and meet the committed release schedules. Serve as a single voice for product in communicating strategy , product roadmap , product marketing , and positioning to internal and external audiences. Identify and develop business relationships into partnerships that add to our overall product offering and increase market penetration.

Big Wheel and B2B Product Manager

May 2008 - Aug 2014
6 yrs 4 mos
Responsible for all B2B product lines from product and feature planning to the product's end of life cycle. I am the point of contact for all overseas business development opportunities and current integration projects and the technical point of contact for all North American integration projects. I analyze market segments to determine our product development strategy and target specific business relationships for market penetration. I incorporate the following skills to ensure the success of a product line and/or targeted business segment : . Plan product'strategy and roadmap according to market needs . Prepare and present product marketing documents with key features, user scenarios, competitor feature comparisons, and product/feature advantages . Interview key customers and industry leaders to evaluate the business and market needs . Write feature and product'specifications for engineering development based on market analyzes, focus group feedback, customer and industry leader interviews . Assist sales and customer service departments in developing sales and support tools for each product line . Interact with the press and research analyst to promote the product or answer any technical questions for editor reviews . Directly involved in the QT process to ensure proper feature and product development pre and post - launch to ensure a viable product is introduced to the market . Work with the different engineering teams to determine project priorities . Research federal mandates to ensure our features are compliant with the latest rules and regulations

Corporate Trainer

May 2008 - Dec 2013
5 yrs 8 mos
Provided full-time training support supervising 3 call centers worldwide while supporting our sister companies and internal staff. Also provided train the trainer training sessions for internal staff and external clients. All training material was derived by information gathered attending product development meetings with Engineering, Product Management, Product Marketing, and System Test ensuring accurate information and messaging was being relayed. Reduced support and travel costs by implementing the following training initiatives : . Initiated WebEx and Video Conferencing training sessions to cut down on travel costs and delays in training implementation. . Filmed edited, and produced support videos to enrich online content for customer support and reduce support costs by reducing the call volume. . Initiated a more in-depth Market Research program by surveying our customers to receive their feedback using the following methods : Ran New Product Introduction surveys for each product line after it was introduced to the market to receive feedback on usability, feature usefulness, and product improvements o Ran Market Research surveys to assist Product Management with product design; and marketing strategies Compiled and analyzed all market research data . Launched and ran the End-User Beta Test Programs o Analyzed and compiled all reported data back to Product Management and Engineering for hardware and software improvements. Provided direct contact support to over 200 media editors reviewing the product for various press publications . Transitioned our website Support section to the Kayako system running PHP and maintained both the customer-facing interface and backend server remotely. . Created and maintained all online support documentation FAQs, Tutorials, Manuals, How to instructional Videos for our entire product line.

Branch Owner

Aug 2003 - May 2008
4 yrs 10 mos
Owned and operated a mortgage branch office out of Santa Ana, specializing in servicing the Latino community with honesty and integrity. I also offered insurance services for home, auto, and life through Farmers Insurance out of this office.

Product Trainer

Jan 1998 - Dec 2003
6 yrs 0 mos
Created and applied training programs and troubleshooting guides to improve staff phone times and product knowledge. . Responsible for training in-house and outsourced call center staff, our affiliated dealer staff, and supporting product development, field sales, and field quality management departments. . Handled 100% of the company's customer service training. . Provided product training and troubleshooting training support for the Spanish speaking market and sales staffs. . Remotely supervised the large call center staff located in Toronto, Canada . Coordinated the product'shipment and placement for training I was conducting throughout the country. . Provided assistance in the development and rollout of the Audio/Video Interactive Control system NetCommand as well as held extensive training in operating and troubleshooting technical and connection issues.

Education

Bachelor's degree Multi/Interdisciplinary Studies
2017 - 2021