- Responsible for the CRM strategy and the proper functioning of the loyalty program Contribution to building the CRM calendar in line with the marketing plan. - Participating in the deployment of CRM projects across France in collaboration with the marketing teams - Running different campaigns, from concept to execution across all channels (email, push notifications, in-app messages, etc.), including: building customer journeys, challenging marketing proposals, working on CRM editorial, integrating the campaign into our CRM tool, and carrying out campaign targeting and routing. - Working closely with the central teams on larger projects such as optimization, technical CRM development, or the roll-out of new functionalities - Analyzing the performance of actions carried out, with a constant A/B testing approach to build learnings and channel expertise. - Development of a PRM campaign

CRM accompaniment and support of multiple brands: Royal Canin, Accor, Mugler, Michelin, Lacoste, Van Cleef & Arpels and RATP - Development and deployment of new loyalty programs - Strategic recommendation on omni channel customer experience - CRM lifecycle definition - Definition of the programs identity, features and value proposition - Development of the CRM strategy - Building relational promises according to different strategic pillars - Recommendation for the launch of new loyalty programs - Management of the teams working on each projects (data management, creation, exe studio..) - Development of playbooks for deployment in markets - Support of markets for the deployment and implementation of the CRM plan and assets - Definition and deployment of T&Ls - Definiton of KPIs and measurement framework of T&Ls

Leading CRM campaigns for Nissan Europe budget: Planning and coordinating teams around a CRM campaign from the brief to the delivery. Establishing customer journeys, contacting and targeting plan. Management of 360 Roadshows working hand in hand with other agencies (digital, content, production). Creative briefs and targeting briefs. Master production and delivery of assets. Localisation of the campaigns among the RBUs (Europe) translations, costing, targeting and broadcasts. Development of KPIs reports and A/B testing to continuously improve the contact system. Development of Aftersales programs and Enewsletters.

- Dedicated budget for Auchan Retail - Realization of publishing campaigns - Coordination and follow-up of projects -Identification of client needs, assistance in the development of creative briefs and production book - Interface between client on the follow-up and control of the production - Production planning - Commercial and budgetary follow-up of campaigns Updating the communication history of the brands Drafting of competitive freelances

- Development and Management of Retail tools used in Boutiques (MPOS) - Technical support for RBUs - Editing and Providing Boutiques with Reporting from Y2 CEGID (developped with a Cegid Consultant) - KPI's development and improvement for the daily and weekly reports - Writing reports on the projects and procedures - Involvement in a CRM & Clienteling project - Development of an internal newsletter for the store managers ( Editing Content and working with the visual identity on the design) - Communication between the Head Office and the Stores to ensure aligned policies

Management of the CRM, organization and animations of workshops around the ERP. Modeling and Statistics for the Strategy Pole Analysis and age calculation of military fleets on 22,000 units Conducting internal surveys to determine the needs for data Cleaning and arranging the internal data base Finding solutions to make the data accesible and usable by everyone in the service