//assets.cakeresume.com/assets/contentarea/contentarea-2d64eca8dae2a1ffb31e0fb1df887bbad072c7c19734d7d30fa14884bbcc299a.css

Rider University

Founder & Owner @ Universoul Crystals

Melissa Varela I have over five years of experience as an UI/UX designer. By incorporating data analysis and user interview, I have assisted many b...

Melissa Varela

Universoul Crystals

Founder & Owner

Built a wellness brand from scratch that has generated buzz on social media where Instagram followers grew from 0 to 4,000 in 12 month.

Craft in-brand messages that drive customer engagement and was able to grow an email list from 0 to 400 within 6 months.

Successfully planned and executed 14 virtual events that have increased brand awareness by creating a stellar experience.


Designed editorial content strategy; curated and segment editorial content to increase engagement and channel growth; collaborated across teams to identify content.

Delivered social media monitoring and effectiveness reports for clients.

Created, monitored and managed email marketing campaigns via MailChimp to engage with their potential clients.

Provided excellent customer support via social media channels.


Elevate Business Solutions

Social Media and Marketing Manager

Launched and grew social media channels; engagement growth 40% higher than the average.	

Championed two-month reputation initiative; improved positive mentions/reviews averaging 20-30 a month.

Doubled website traffic from 1,500 average visitors to 3,000.

Increased  referrals from 100 monthly average referrals  to 175.


NCEPT

Marketing Manager

Planned and coordinated event logistics to ensure coordination and execution with the venue, vendors, and on-site team.

Partnered with the venues to create and review BEO’s and diagrams to ensure all room requirements are accurate.

Negotiated rates and oversaw costs to stay within budget.

Coordinated with internal staff and vendors to establish needs for events and serve as the liaison to create marketing materials such as the Event Guide, signage, announcement slides, etc. 

American Marketing Association San Diego

Event Logistics Coordinator Volunteer

Developed and scheduled posts for all AMA NJ social media channels (Facebook, Twitter, LinkedIn, and Instagram)

Ensured that all social media content aligned with organizational missions, campaigns and events.

Built social media advertising campaigns as needed.

Built campaigns, including events and Welcome/Renewal/Expire,  as needed.


American Marketing Association NJ

Social Media & Content Specialist Volunteer

Handled dynamic calendar management to coordinate complex internal and external meetings and presentations for two C-Level Executives.

Coordinated off-site meetings and team builders including the creation of agendas and recording meeting minutes.

Served as the “face” of the executive team including establishing positive working relationships with company departments, and provided proactive communication with other departments.


Melissa Varela’s posts