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胡似菁
Marketing Specialist
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胡似菁

Marketing Specialist
Hello! My name is Melody Hu. I was born in August 1985. I had been worked for over 10 years after graduating from the MBA in 2009. My professional specialty are project management, Cross-industry cooperation and marketing management. My personality is progressive, efficiency, and innovative thinking.
Carplus Leasing Co. Ltd.
國立中正大學National Chung Cheng University
台灣新北市

Professional Background

  • Current status
  • Profession
    Project Manager
    Marketing Strategy Planner
    Brand Marketer
  • Fields
    Mobility
    Marketing / Communications
    Coworking
  • Work experience
    10-15 years (10-15 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Word
    Excel
    PowerPoint
  • Languages
    English
    Intermediate
  • Highest level of education
    Master

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
  • Desired work locations
  • Freelance
    Part-time freelancer

Work Experience

Marketing Specialist & Co-operation Specialist

Sep 2019 - Present
1. Cross-industry cooperation negotiation planning and implementation, include: hotels, tourism, banks, international car rental platforms, e-commerce platforms, etc. for increasing brand exposure and create multiple sources of revenue. Work items include: evaluation and proposal of cooperation content, contract formulation & annual renewal, integrated activity case and cross-departmental communication and coordination, maintenance of cross-industry cooperation relationship, etc. . 2. Planning and implementation of various types of marketing activities for all branches in Taiwan, as well as cross-departmental communication and coordination, and analysis and evaluation of activity effectiveness. 3. Cooperate with various departments to update the official website (or app) or provide briefings for optimization, testing, and troubleshooting. 4. During the implementation of various marketing cases, be responsible for the customer problem solving account of the customer service dept. for all Taiwan branches, so as to facilitate implementation of the activities smoothly.

Shop supervisor

Aug 2016 - Aug 2019
3 yrs 1 mo
1. Planning the promotion and implementation of activities for all branches to facilitate the brand image. 2. Strategy formulation, planning and implementation for achieving the yearly target and focus on the digital marketing planning and implementation. 3. New business construction of curriculum launched, strategy formulation and planning implementation 4. Digital advertising (fab/IG), other media evaluation and online marketing, evaluating and analyzing. 5. Cross-industry cooperation negotiation and project planning implementation

Project Manager

Jul 2011 - Dec 2015
4 yrs 6 mos
1. New customer development and project execution by customization. 2. Exhibition planning including the strategy formulation of main target and relevant implementation. 3. Government bidding plan experience. 4. Value-added services include: cross-industry cooperation, resource integration, etc.

Sales Account

Jul 2009 - Jun 2011
2 yrs 0 mos
1. Handling foreign customer orders and maintaining customer relationships. 2. Market positioning analysis and consumer analysis in Southeast Asia (Thailand, Indonesia, Malaysia, Singapore, etc.), and then conduct market promotion and marketing strategy discussions with distributions in various countries to achieve annual sales goals. 3. Distributor product education and training

Education

Master of Business Administration (MBA)
企業管理(行銷)
2007 - 2009
Bachelor of Business Administration (BBA)
企業管理
2005 - 2007
Associate’s Degree
財政稅務
2000 - 2005