Lead a 6-people team of sales & marketing for Notebook business in Chile market, in charge of Notebook sell-in, sell-through target, revenue/profit result & market share improvement
Analyze market with 4P strategy to plan competitive product roadmap, conduct pricing strategy, monitor production forecast & shipments for on-time product launch
Lead sales team to enhance customers’ satisfaction by implementing promotional prices, effective marketing actions and on-time fulfillment to increase in-house share
Collaborate with internal (headquarter & local marketing/sales team) and external (marketing agency & retailers/distributors) stakeholders to set up all marketing/pricing activities and channel incentives to drive brand awareness and reach sales target & profit target
General management tasks: Liaison with legal/accounting firm for local office set-up procedures, office re-location project, recruiting new employees
Achievement
Drove NB Market share in units from 6% in 2016 to 11% in 2017 in total retail market