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Michelle Lin
Business Development @ WealthPark
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Michelle Lin

Business Development @ WealthPark
-Self-driven & target-oriented tri-lingual professional with 6+ years of experience in business development, marketing, product management, and operation in both Multinational companies & high-tech unicorn start-ups. -Specialized in high-tech, PropTech, SaaS, Internet and consumer electronics industry with experience in developing Asia (Taiwan & Japan) & Latin America market (Chile & Argentina).
WealthPark
Pontificia Universidad Católica de Chile
Tokyo, Japan

Professional Background

  • Current status
    Employed
  • Profession
    Sales
  • Fields
    Computer Networking
  • Work experience
    6-10 years (4-6 years relevant)
  • Management
  • Skills
    powerpoint
    google analytics
    english
    jlpt n1
    Spanish
    Marketing
    Business Development
  • Highest level of education

Job search preferences

  • Desired job type
    Part-time
    Remote Only
  • Desired positions
    Sales or Marketing
  • Desired work locations
  • Freelance

Work Experience

Business Development

Dec 2019 - Present
Execute overall Go-To-Market Plan (Sales & Marketing) to promote PropTech Digital Asset Management Platform to overseas investors in Taiwan, Japan, Singapore and others countries.  Develop new relationships with clients (brokers, banks, private equities or other PropTech companies) to drive Assets Under Management (AUM) pipeline & achieve business KPIs/revenue  Implement B2C Digital Marketing Plan (Online advertising & social media marketing) to enhance brand exposure in Taiwan market  Develop and maintain sales pipelines & support on APP platform on-boarding process  Communicate with cross-functional teams (PM, Engineering, Customer Service) to improve product service & execute GTM market Achievement  Successfully opened up new potential market segment & closed 6 contracts with new clients within first 3 months  Achieved potential leads of 150 AUMs (Monthly sales revenue approximately 750,000 JPY)

Business Development and Recruiting Consultant

Apr 2018 - Nov 2019
1 yr 8 mos
Grow revenue in clients/candidate portfolio in IT industry through sales-based activities  Business development activities such as weekly calls (including cold calls) & meetings with clients to provide recruitment strategy, business growth solutions & labour market expertise  Create strategic development plans, starting from analysing opportunities in the market, implementing active sales pipeline, tracking forecast, negotiating & managing expectations of clients/candidates to close the deal Achievement  2018 Q3 personal revenue 9.7M JPY (Consultant’s average revenue is 4M per quarter)  Successfully opened up new accounts & negotiated 35% fee on contract (average fee is 30%)

Country Product Manager & Channel Sales Manager

Oct 2016 - Feb 2018
1 yr 5 mos
Lead a 6-people team of sales & marketing for Notebook business in Chile market, in charge of Notebook sell-in, sell-through target, revenue/profit result & market share improvement  Analyze market with 4P strategy to plan competitive product roadmap, conduct pricing strategy, monitor production forecast & shipments for on-time product launch  Lead sales team to enhance customers’ satisfaction by implementing promotional prices, effective marketing actions and on-time fulfillment to increase in-house share  Collaborate with internal (headquarter & local marketing/sales team) and external (marketing agency & retailers/distributors) stakeholders to set up all marketing/pricing activities and channel incentives to drive brand awareness and reach sales target & profit target  General management tasks: Liaison with legal/accounting firm for local office set-up procedures, office re-location project, recruiting new employees Achievement  Drove NB Market share in units from 6% in 2016 to 11% in 2017 in total retail market

Country Product Manager & Channel Sales Manager

Aug 2015 - Sep 2016
1 yr 2 mos
Lead a 4-people team of sales & marketing for Notebook business in Argentina market, in charge of Notebook sell-in, sell-through target, revenue/profit result & market share improvement  Execute complete go-to-market strategy from China’s factory production to client’s local inventory through reviewing business condition report  Manage Argentina’s biggest retail account, including coordinating importation operation issues & striking a balance between market share growth and Asus financial risks through analysing inventory/financial reports and knowledge of payment guarantee (LC/SBLC) Achievement  Grew Gross Profit Percentage to 15% & increased market share from 7% in 2015 to 11% in 2016

Asus Argentina CKD/SKD Project Manager

Mar 2015 - Jul 2015
5 mos
Coordinate with headquarter Product Manager Team, Supply Chain Team, Finance Team and Factory in China and Argentina to secure CKD kits be assembled to Notebooks to be sold in local Argentinean local retail stores.  (1) Discuss product configuration with client and communicate with Product Manager Team for Notebook component breakdown proposal (2) Track Supply Chain Team’s purchase schedule (3) Monitor factory’s packing & inspection procedures (4) Control financial LC/SBLC risks (5) Expatriate engineers to Argentina’s factory for technical support (6) Manage Argentina’s factory production plan to fulfil retails’ inventory Achievement  Accomplish 65,000 units CKD/SKD kits shipment in 2015. YoY Growth rate is 157%.

ASUS South America Supply Chain Planner at ASUS

Sep 2014 - Feb 2015
6 mos
Liaison within local sales & China factories for production schedule, delivery schedule and sales forecast adjustment for all South America branch offices

Education

Other
Business Administration and Management Department
2013 - 2014
Activities and societies
Exchange Student
Bachelor's degree in Foreign Languages and Literatures
2009 - 2013