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張修銘
藝術指導
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張修銘
藝術指導
各位先進 您好,我是張修銘 Look Chang,早期都是在4A體系的外商廣告公司擔任Senior Art Director,例如電通國華廣告、達比思廣告、智威湯遜廣告、奧美廣告等等......廣告公司資歷12年,在廣告公司服務的客戶LEVI’S牛仔褲也得到好幾個時報廣告金像獎,請見作品集。專長是品牌整體設計與品牌策略規劃:CIS設計、店面風格設計、包裝設計、廣告話題設計、網站設計…等項目,對品牌整體設計擁有極大的熱情,並具備創意、美學的能力,以及開放積極的特質。 2010年離開奧美廣告!因緣際會奧美也把LEVI’S外發給我們設計,因此開啟了中央品牌設計之路,其中也承接的台灣百事集團旗下的眾多品牌:多力多滋、樂事洋芋片、奇多、話匣子等商品的品牌廣告話題設計、品牌整體的包裝設計、活動促銷設計在市場上的銷售上也大獲成功!還有REDBULL等等的客戶在品牌設計上有一定的成績! 2018年後新創品牌如雨後春筍般的盛開!我們也思考品牌的設計上的服務也要更有連貫性和策略性,讓消費者更有品牌形象的記憶點跟黏著度。所以我們也跟很多新創品牌合作:CiPU 喜舖「台灣第一媽媽包」!從品牌CIS設計讓品牌系統更新到2.0,全新的品牌標準字設計、新的色彩計畫、品牌應用圖形更能運用到包包設計裡,富錦街店面風格的設定到銷售官網設計讓整體品牌視覺更有一致性更能加深消費者印象! 榕 RON 酒吧插旗到台南的嶄新子品牌榕 洋行 Ron & Company!原本在台南開山路是一棟四層樓的老宅,從建築外觀開始設計改造到四層不同主題風格的咖啡廳、爵士吧、音樂實驗室到藝文展演場所讓愛跑趴的消費者一棟全滿足!整個四層樓的酒吧設計配和品牌CIS設計讓四層樓的精神從識別設計就能引人入勝! 鳳凰體健,2018年後健身房猶如雨後春筍般的大爆發!健身品牌的定位和品牌的差異化就顯重要!鳳凰體健原名鳳凰健身房,就品牌名原本就無差異化!於是我們就建議業主品牌LOGO要更新但品牌定位也要重新定位!鳳凰就從體健這個定位重生了!CIS設計結合場館設計到品牌策略更新:預防老化不嫌早,現在就開始肌力訓練吧!健康超前部署: 肌肉養成預防老?跟其他健身房的差異化拉出來客層也拉開一片藍海,鳳凰得以重生! 以上都是新的品牌設計的合作案例!從CIS設計延伸到品牌空間設計到品牌形象設計這樣的一以貫之讓品牌形象更顯扎實可靠! 請參考我們以下作品集連結,希望有機會詳談貴公司的品牌概念,謝謝
https://www.instagram.com/cbd.designworks/
中央品牌設計
復興商工高級職業學校
台灣台北市
Professional Background
Current status
Unemployed
・
Ready to interview
Profession
Art Director
・
Creative Director
・
Graphic Design / Illustration
Fields
Design
・
Fine Art
・
Graphic Design
Work experience
More than 15 years (More than 15 years relevant)
Management
I've had experience in managing 1-5 people
Skills
Photoshop
Illustrator
Languages
English
・
Intermediate
Chinese
・
Native or Bilingual
Highest level of education
High school
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
平面設計/視覺設計
Desired work locations
Freelance
Work Experience
Art Director
中央品牌設計
・
Full-time
Mar 2010
-
Present
Taipei, Taiwan
Art Director
奧美廣告 Ogilvy Taiwan
・
Full-time
Mar 2004
-
Mar 2007
・
3 yrs 1 mo
Taipei, Taiwan
Art Director
美麗佳人Marie Claire
・
Full-time
Mar 2002
-
Mar 2004
・
2 yrs 1 mo
Taipei, Taiwan
Art Director
達彼思廣告
・
Full-time
Dec 1999
-
Mar 2002
・
2 yrs 4 mos
Taipei City, Taiwan
Assistant Art Director
電通國華廣告公司
・
Full-time
Mar 1996
-
Mar 1998
・
2 yrs 1 mo
Taipei, Taiwan
Education
復興商工高級職業學校
High School Diploma
・
廣告設計
1989 - 1992